Wait a second!
More handpicked essays just for you.
More handpicked essays just for you.
Conclusion for pros and cons of social media
Impacts of social media
Impacts of social media
Don’t take our word for it - see why 10 million students trust us with their essay needs.
Recommended: Conclusion for pros and cons of social media
According to Nair (2011), “The social media property on the web is exploding and fast becoming a necessary part of the arsenal of any organization. It took 38 years for the radio to attract 50 million listeners, and 13 years for television to gain the attention of 50 million viewers. The Internet took only four years to attract 50 million participants, and Facebook reached 50 million participants in only one-and-a-half years. Facebook, which was originally designed for Harvard students and launched in 2004, has become a phenomenal example of social engagement. By 2009, Facebook had already achieved 100 million monthly active users covering age groups from 13 to 65; by the end of 2010, there were more than 500 million users. (p. 46) With so many people connected through social media and since businesses are dependent on people to thrive, they have been impacted both positively and negatively.
Nair (2011) states, social media can be described as online tools where content, opinions, perspectives, insights, and media can be shared. Some people create content, while others lurk, observe, or disseminate content. At its core, social media is about relationships and connections between people and organizations.(p. 45) Due to so much information being shared through social media it has changed the way businesses interact with their business partners or vendors, businesses have also started to create new product because of the information that is available to them through social media, thus attaining higher profits. At the same time, because of social media and the amount of information that is shared through these services, businesses have been put in a position where they must be careful how they operate to keep their reputation and na...
... middle of paper ...
...es they are on the move. Since American businesses now need to be more careful of their actions and behavior so should the employees that work for those organization.
Works Cited
Nair, M. (2011), Understanding and measuring the value of social media. J. Corp. Acct. Fin., 22: 45–51. doi: 10.1002/jcaf.20674
PAVITT, H. (2012). No Place to Hide: New technological advances in Web 2.0 and Social Media may force organisations to improve their corporate social responsibility. Social Alternatives, 31(2), 22-26.
PIKE, G. H. (2011). Fired Over Facebook. Information Today, 28(4), 26.
Pooja, M., Black, J. E., Jiangmei, C., Berger, P. D., & Weinberg, B. D. (2012). The Impact of Social Media Usage on Consumer Buying Behavior. Advances In Management, 5(1), 14-22.
SOCIAL MEDIA Social Media Mishaps Cost Firms $4 Million in 2010. (2011). Information Management Journal, 45(6), 18.
As the economy is recovering from a recent recession, job seekers are taking up to search for employment; many businesses are utilizing social media to target outside talent to employ (Pay Attention, 2008). With emerging markets, companies are transitioning in these markets once they seal the deal, social media aids in boosting firms’ image and status (Pay Attention, 2008). When businesses experience a heightened return on investment, they use different forms of social media to document their revenue and how employees receive benefits from the company’s good fortune (Anson, 2012).
A. M. Kaplan and M. Haenlein, ‘Users of the world, unite! The challenges and opportunities of Social Media’, Business Horizons, vol. 53, no. 1, 2010, pp. 59-68.
In today’s society, humans are constantly evolving and trying to find the next best thing. The Industrial Revolution technically ended in the 19th century, but technological advancements have only grown even more rapidly since then. Along with the immense transformation in technology, the means of which people communicate have changed tremendously as well. Today social media plays a great role in how a lot of people communicate and serves as a quick and easy way to interact with people all over the world. While social media is a useful tool to connect with others, Justine Sacco, a public relations executive for InterActiveCorp, learned the misuse of it has the ability to backfire and deteriorate one’s reputation (USA Today). Factors such as
Technological advances of the twenty-first century have seen a dramatic shift in how businesses operate and interact with customers (Bashar, Ahmad & Wasiq, 2012). The use of social media has accelerated globally, with businesses now jumping on the bandwagon to take advantage of the benefits it can offer and generate themselves a USP against competitors (Jobber, 2010). Social media allows “… users to come together online and exchange, discuss, communicate and participate in any form of social interaction” (Ryan & Jones, 2009: Pg. 152), essentially allowing almost everything to be co-created, distributed and shared via word-of-mouth communication (Fill, 2013). Arguably an extension of the promotional element of the marketing-mix, social media influences consumer behaviour such as brand awareness, information acquisition, communication and evaluation (Mangold & Faulds, 2009).
Social Media and its Impact on Business, Journal of Applied Management and Entrepreneurship, volume 16 Number 3 p.79-91
The term “Social Media” refers to “a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of User Generated Content” (Kaplan and Haenlein, 2010). It has become indispensable and significantly changed the way people do business, socialize and interact with brands. Consequently, firms began to invest in social media in the hope of reaching existing and potential customers or maintain credibility and reputation. However, some managers still hold scepticism and criticism on the return on investment (ROI) of social media. According to The Sunday Telegraph (2011), the investment in social media marketing by financial service companies such as banks had declined drastically since the end of 2011, because they were worried about the transparency brought by social channels and the possibility of generating negative returns. This means companies begin to withdraw promotion through social media when they are unsure or cannot control the consequence. Nevertheless, the ROI of social medi...
This paper will discuss and identify the effects of social media, and what will make social media better through research on best practices. Social media is an imperative public relations tool for companies to utilize in their business practices. Social media cannot be regulated so anyone can say what they want about the company, whether it is good, bad or ugly. Social media is developing rapidly and there are new platforms daily, making it necessary for companies to not only be familiar with those platforms, but also know how to reach the consumer through them.
What is the impact of social media on the J Sainsbury’s revenue and profit? 4. What is the condition of existing strategy of J Sainsbury to meet social media’s challenges? 2 Literature Review: Various past research experience based on different theoretical aspect are discussed in the literature review. This analyse different theoretical factors.
In our day to day lives we socialize and interact with many different types of people, including family, friends, colleagues, or even complete strangers. Before technology people stayed in contact via regular mail, writing letters, telephone calls and face to face communication. Today the way in which we relate to others is completely different. We use social media for finding romance, seeking employment, or getting advice. This is where social networking and social media come into play. Many people may think that the use of social media is making them more social and more interactive with society. But others question if that is really the case. Is social media making us more or less social? Is it changing the way we interact with people on a daily basis? Is it having a more positive or negative impact on society?
The writer finds social media is important in her current organization, Modern Business Concepts, Incorporated (MBC). With small business organizations such as hers, social media is important in spreading information on who the company is and what they do. Also as a business-to-business sales and marketing company, spreading the word is important in gaining customers and potential employees. Ucok (2014) uses research and experiments to prove how social media is essential to marketing. These platforms were essential in Ucok’s research, resulting in higher response with marketing campaigns proving “the importance of social media in marketing strategy and communication” (Ucock, 2014, p. 95).
Blanchard, O. (2011). Social media ROI: Managing and measuring social media efforts in your organization. Available from http://0-proquest.safaribooksonline.com.mylibrary.qu.edu.qa
According to Wikipedia (2016b), social networking services could be identified as “an electronic service, application, platform, or site used by individuals who have a common interest, beliefs, attitudes, culture, activities and really life relationships (Ali Abdallah Alalwan et. el 2017).Where as contrary to this as communication tools wikepedia (2016b) defined social media as such they enable individual to broadcast as well as to approach more people and more influence on them (Ali Abdallah Alalwan et. el 2017). Thus, Wells (2011) considered “social networking as the use of social media means to directly contact and have interaction with personnel whom that one have a real relationship with or he or she would like to have a contact with”(Ali Abdallah Alalwan et. el 2017). Increasingly, social media are largely considered by modern business as promising platforms to conduct the promotional activities as to effectively communicate with the targeted customers (Popp and Woratschek, 2016; Harrigan et al., 2017; Gao and Feng, 2016; Kohli et al., 2015). Facebook has reported its revenew from advertisement in 2016 has been 26.8 Billion USD which is 57% more compared to year 2015 as it was 17.07 Billion USD (MENLO PARK 2017). This increase clearly indicates the shift from conventional media to digital media by organisations in recent years and also the higher
Kaplan, Andreas M., and Michael Haenlein. "Users of the World, Unite! The Challenges and Opportunities of Social Media. " Business horizons 53.1 (2010): 59-68.
People like to connect with each others during their life, sometimes they use new methods so they can share their thoughts with others. There are some investors use those desires in people by making websites or applications like Facebook, Twitter and others, these websites are called social media. Many people use social media because it fulfils their desire, with the growing numbers of users it became new kind of market called social media market, this market is growing bigger and bigger. As business people know that in every market it has some challenges, even when it is growing and be more successful. this essay will talk about two major companies in social media which are Facebook and Twitter, and I will discuss
A January, 2018, Forbes article describes what some of biggest social media trends for business will be this year. In summary, the article states that Facebook has eclipsed the 2 billion user mark, there is a growing video appetite, companies are spending more on social and digital ads than on television ads, and that 51% of companies struggle with having the budget for social media advertising. Analytics tools will be critical in determining the acquisition and retention of customers (Holmes, 2018). Large companies have more resources to be competitive in the social media arena. Determining the success of social media promotion is more difficult for small businesses that have smaller budgets. Their measurement tools may be ones of their own making and creativity. For everyone, the future of social media’s ability to maintain its friendly communication roots, may depend on earthly cyber angels working in a competitive online