Spark Instagram

In today’s age, social media is considered one of the best opportunities accessible to a brand for connecting with specific consumers. Social media is the medium to socialize. These new media win the trust of consumers by connecting with them at a deeper level (1). Social media can be seen as a synthesis of sociology and technology, converting monologues into dialogues whilst altering consumers from simple content readers into producers. Thus from a brand and company perspective, it is important to understand the consumer logic behind their social media use, trends and actions. This will allow the brand to tailor their message whilst engaging their audience. This analysis will discuss the communication opportunity utilizing the social media platform, Instagram. It will also cover using

Advertising from organizations is rapidly becoming unrelated and a huge part of that noise. In order for a company like Spark to stand out from the noisy crowd, it is important to integrate social networking into a company that is transparent and is integrating with its target market. According to Appendix 1A, Spark communicates directly to their consumers via their Instagram comments. By doing this, Spark operates in a one-to-one marketing tone. This is communication that is anticipated, relevant and personalized. Messages that are expected, because they were in some way requested (Appendix 1B), and furthermore pertinent and individual. This allows Spark to succeed in handling diverse people distinctively. It also allows them to connect to consumers at an emotional level as consumers feel looked after and cared for. This is crucial in moving from brand awareness to brand loyalty. Gurau (2008) also concluded that consumers are closer than ever before, both with companies and other consumers. The proximity between consumers has made the company an easier target to