Sociology And Business

Three ways sociology can help business

Have you ever heard about sociology? What is it? How can sociology affects business? Whether people do business well without sociology? Some articles show that everything takes place in a sociological context, including business. When people manage a company, they manage people including employees and customers and try to meet their needs and wants. It is important for them to know about the groups they are dealing with and how they interact because this helps them manage more effectively.

Sociology is the study of the problems concerning human social life. Sociology plays an important role in business. Doing business can fail if we do not know the relationship between sociology and business and how sociology

This factor is very important in doing business because according to Lis Hojgaard (2002), there are only two genders in the world and it seems that most of the leaders in business are men, causing the need for women to work harder to keep their business (p.18). Further, Harvard Business Review Staff, explained in the article Women in the Workplace: A Research Roundup (2013) that women do not pursue their business strategies as strongly as men do because of frustration and long hours. These women often would rather to spend their time taking care of their families. The consequence is that men are usually more superior to women in doing business than going to an office. Harvard Business Review Staff also wrote, “Men get more the critical assignments that lead to advancement than women do, so on average the men’s projects had budgets twice as large and three times as many staff as the women”. This explains that men do business more successfully than women do because they have greater resources. These evidences shows us the comparison and the relationship between men and women in doing

Evidence from Eastern Europe and Central Asia (2008), Shwetlena Sabarwal and Katherine Terrell showed that the number of women who own enterprises is less than the number of male-owned enterprises (p.3). However, they indicated that there was the difference in performances between men and women. They wrote that in the US in 2002, female owners earned less profits than male owners. They generated four fifth of profits compared to men. However, in Australia and Africa, women business owners generated the similar amount of profits of men business owners (p.4). Therefore, they explained that female-owned enterprises do not under-perform whereas male-owned enterprises do. Moreover, they also explained why some businesswomen perform less well than businessmen. That is because women just concentrated in personal services sector that tend to have lower sales revenue on average and they are less likely than men to operate business in high-technology sectors in the US (p. 5-6). In the contrast, Christopher D. Merrett and John J. Gruidl (2000) wrote in the article Small Business Ownership in Illinois: The Effect of Gender and Location on Entrepreneurial Success (2000), “Forty percent of all firms in the United States are owned and operated by women. They are breaking record and barriers as they start new businesses. However, female entrepreneurs have less prior work experience than their male competitors” (p. 425-426). It is clear