Gender Inequality at the Workplace

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CHAPTER-4
GENDER INEQUALITY AT WORK PLACE

The old aphorism, “The consumer is not a moron; she is your wife" has to be rephrased: "The consumer is not a moron; she is your BOSS." How did this development take place? The single most significant reason for this development has been the dawn of the consumer era. Today, it is neither the industry nor the government sector that drives the economy. The expenditure and savings of the household sector have become the driving force of the urban industrial economy. The growing economic power and autonomy of the woman is giving her greater power in the boardrooms also. This is because she is the consumer and understands both the needs of the household as well as another woman better than men do. Men have controlled the corporate world till date but are now being forced to reckon with the fact that women can now contribute to corporate profits as well as - if not better than - men can.

The role of women has evolved drastically since their hesitant advent into the corporate world through "soft" jobs, more in keeping with their roles at home - stereotypes like "caring" jobs such as labour welfare, cosmetic jobs like Public Relations and Receptionists, creative jobs like advertising and subordinate/subservient jobs like secretarial/clerical jobs.

Today, however, women have integrated themselves into every field of activity and every kind of industry smoothly and skillfully. Whether travelling twenty days of the month or accepting transfers, they are as performance-oriented, sincere, competent and persevering as their male counterparts, if not more. Their presence in the corporate world is now more a rule than an exception such that a feminist agenda and, in fact, any speci...

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