Social Profiling Marketing Tactics

1. Some of the consequences of social profiling marketing tactics are that it can lead weak minded individuals down a spiral of bad decisions when it comes to making buying decisions. It also contributes to lack of identity when comparing lifestyles with colleagues. Some of the harms include marketing wrongful products to teenagers and kids, overall it If forms a doubt in the mind of the consumer as to their own value.

2. I think that the author takes it a bit far by suggesting that we will be consumed by our own shallow sense of status that we will begin to distinguish people not by the base of their character by the way companies market to them with ads. He suggests that ads will give value to us rather than we give value to our own lives.

He is able to form a connection with the average household by using examples that resemble the average family. He us able to connect the family in his article with the points raised by using fictional events that seem real such as the teenage kids and their struggle to conform to society views who play into the hands of the advertisers and continue to consume. I think his way to explain data mining is a good because in doing so he is able to target no just one type of consumer but rather it explains how all ages and various people on different spectrums of the economic society are affected.

5. Some examples of the phrases that he uses in order to reveal his tone are when Larry sourly notices used car models, also when he uses the overweigh children to suggest mining is to be blamed for societies problems. He hints that they are just out to make money by letting us know they do not even know us by names rather by a series of numbers. The everyday Joe is his audience. I think that his tone is able to appeal to average families who do not want to be limited as consumers but hope to break the ad expectative and make their own decisions when it comes to consuming without being a target of

After reading the article I am no closer to denounce mining; if anything, the idea I take it to modify my online searches to make them seem more refined and this way obtain better offers from advertisers. His sense of urgency clashes with his claims that it will take decades to change the ways we view our selves due to the drive in companies’ ad business logic. Although he gives great information, his attempts to persuade are week and fail to create an alarming concern; thus, putting his call to action on the back