Review Of Joseph Turow's 'The Daily You'

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Recommended: Advertising and its impact topic

Book Summary
Wylie Schweizer
Indiana University East

Joseph Turow’s The Daily You shows us the in depth look of behind the scenes of the advertising industry and its impact on individuals in the consumer society we live in. Every time you click a link, fill out a form or visit a website, advertisers are working to collect personal information about you, says Joseph Turow, a professor at the Annenberg School for Communication at the University of Pennsylvania. Then they target ads to you based on that information they collected. This tracking is ubiquitous across the Internet, from search engines to online retailers and even greeting card companies. Using the Internet, says Joseph Turow, marketers and media now peek, poke, analyze

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