Snuggie Target Audience

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Recommended: Sex and the city

The Target audience for the Snuggie is women ages 18-30. Are women who enjoy having their girl friends and spending a night in. They watch movies, drink wine, indulge in junk food, talk about life, boys, what they recently purchased from shopping. The girls are there for each other when they need them and know matter what life throws at the girls they will have their best friends.

The message the Snuggie expresses is all you need in life is a best friend, a glass of wine, junk food, gossip, the latest TV show and a snuggie or a matching snuggie and everything in life will be okay. If you have a best friend and a snuggie know matter what life throws at you, you will be happy.

The TV show I would use the product placement is Sex and The City. I chose Sex and The City because it is about four girls who are best friends. They talk about love, loss, life, work and everything in-between in life. They have each other and a good glass of wine. The traditional target audience for the snuggie would be families or hard working women, but women ages 21-30 is not compromising the audience. Sex and the City is a very popular show among women. Often times, women use quotes from the show on pictures of their best friends and themselves. It is the right place for the Snuggie because women are influenced by this show. The friendship the …show more content…

The reason I choose this because the movie is extremely popular among girls. A girl follows a guy to law school to win him back, but in the process, she forms a strong relationship with this girl who is a nail technician. She is going through a lot in life and she needed her best friend by her side. They hangout together and have the heart to hearts and talk about the recent clothes they bought and gossiping about boys. During their heart to hearts and hanging out and laughing they should both be using a snuggie. Know matter what she is going through she has a snuggie and her best friend and she is

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