Got Milk?

Got Milk?

In the fast paced world of today, advertisers have to keep up with the times. One of the best ways they do this is through the Got Milk ads. Milk is a part of everyday life and the advertisers for Milk show this through modern tactics and popular celebrities. By putting familiar faces on magazine ads and using interesting T.V. commercials, companies sell their products. The ways in which they sell the products is not by just stating that their product is good, they appeal to the human emotions, ethics and most of all what is logical. There are many ad campaigns out there that strongly target one area, such as your emotions, but the Got Milk advertisers campaign has all three of these factors.

To begin with, each ad is placed in a certain magazine based on who the reader will be, for instance, a 17-year-old girl is going to be reading Seventeen, not Maxim. When I looked through one of my Seventeen magazines I found a Got Milk ad with Britney Spears in tight clothing standing next to a little girl in a ballet costume. Above the little girl’s head was a statement that said Grow Up. This ad tries to appeal to a person’s logical side. At the bottom of the ad is written, “ 15% of your height is added during your teen years and milk can help make the most of it.” A seventeen year old girl looks at this ad and is tempted to look just like her, so not only is this ad logical it also appeals to a girl’s emotional side. You would not find this ad in a car magazine for older men. Ad companies are not just trying to sell you a product they are trying to sell you the image of their product.

It is not just magazine companies that try to get people to buy their product by appealing to emotions, logic and ethics, the pr...

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...information posted about the company have a copyright from The National Milk Processor Promotion Board. When we see an ad campaign we know who the company is and exactly what they are selling. We have already seen how different tactics that companies use appeal greatly to ones emotions and ethics but exactly how logical is it? We never consider who is telling us that milk is good. People believe buying milk is right because the ads continuously state that it is good.

The campaign for milk appeals to people’s emotions, ethics and their logic, it works because, people continue to buy milk. There are so many ads for milk out there that people just see them and believe that milk is right for them because it says so. People will continue living like this, buying the product without really knowing who sells it because it works, they get money for it and we get milk.