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Benefits of social media for businesses easy
The impact of social media on business performance
The impact of social media on business performance
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Brands should select their social media platforms based on the organization’s goals. This ever-changing digital world is constantly moving into the needs of intercommunication, which brings, as a result, an intense use of social media platforms.
When it comes to business, communication is fundamental as well; a large part of the success any business can have is through the interaction they may have among employees and even more, with the customers or potential customers. As marketers, one of the trickiest and critical decisions that are taken is which platform would work the best for a specific need and which one is more likely to render effective results that would influence the performance of the brand.
“In August 2015, Snapchat was ranked
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Their content was mainly focused for female snapchatters where, according to the results, it had a big success. “The company reached more than 1.9 million Snapchatters, achieving more than 5 million views. Three in 10 women “swiped” to learn more about the product”- (Ghidotti, 2017, p. 6). One of the strong things about Snapchat and how businesses can truly take advantage of is being authentic. Snapchat enhance connection, it is a platform that rapidly obtain engagement depending on the creativity and authenticity of the content. It can be exceedingly useful when advertising an event, giving a “behind-the-scenes”, interact with fans if it’s a celebrity, promoting a specific place to visit, …show more content…
Brands can purchase ads, whether it’s a picture or a video, and will show up in the target audience’s feed.
“Instagram has a wide of opportunities for a brand to tell a story.”- Lisa D Jenkins. Small business, as well the larger ones, are benefited for the many features accessible, beginning from the simplicity of a compelling caption to the new “Instagram stories” that Facebook just added.
Bloom & Wild, a florist company tried to recreate their business Instagram account by running some ads. After putting some money in their efforts, they posted as they normally would; however, they then compared the engagement received between the organic and paid posts. “With the use of Instagram ads, Bloom & Wild increased their bouquet orders by 62%, and saw many new customers commenting on their account and buying bouquets from their shop” said Sigmon.
This is a great example of how a small business can be successful on Instagram. Perhaps they didn’t have the best strategies for their business, but something as simple as being consistent made a lot of a difference. “They didn’t have the money that a large corporation would. They simply created a small, but engaged following on Instagram” (Sigmon, 2015, p.
cording to (insight, 2015) Since the October introduction of Snapchat’s first official ad format, Brand Story, the company’s advertising platform has become increasingly lucrative. Each story is a 10-second to 20-second spot that contains advertisers’ photo or video content and appears in Snapchat’s organic story feed. Ads cost brands up to $750,000 and expire within 24 hours. This brands including McDonald’s, Samsung and
As a marketer, visible content is king when managing a brand. In addition, Instagram is a great place to advertise a new idea or product. However, it is important that if a company decides to use Instagram as a channel for marketing, that they pay attention to two variables. These variables are: The audience and the content.
In fact, “Snap ads” generate 5x the number of “swipe ups on snap ads as compared to a click through rate on comparable platforms” [] thus giving the advertiser the ability to display some form of article, video, mobile website page or app store purchase page, while keeping the user in the app. Snapchat’s objective in advertising is to increase the interactivity of advertisements and thus attempt to increase purchase intent []. Snapchat This results in a simple and effective method to advertise to users who would already be browsing discover Stories for content. A study conducted in 2005 found interesting correlations between the attitude of e-commerce shoppers with “perceived internet risk” finding that people were significantly more likely to purchase products if their perceived risk of an online product was lower []; It appears then that Snapchat is using these types of principles in their marketing strategy. By allowing users to interact with advertisements, thus making them seem less intrusive and more trustworthy, users could increase purchasing intent. Snapchat reported that their Gatorade filter increased purchasing intent by 8 points on a “198 index to other well-known CPG campaign” []. It appears that Snapchat’s advertising opportunity are effective as they allow for interaction as well as simple redirection to business webpages and products while reinforcing reliability and trust. The result of increased trust also has potential negatives, although its beneficial for business to market in such a manner, a decrease in perceived risk could cause individuals to waste money on the purchases of goods and services. If
They currently use social media as marketing but only use Facebook and twitter. They could benefit from also adding a page on Instagram.
There are two kinds of businesses right now - those who are taking advantage of Snapchat before other businesses find out they should be on it - and those who will wish they'd had the foresight to jump on Snapchat back in 2017. So what are some marketing strategies you can use on Snapchat for growing your business? Specialized Content Make your fans feel like insiders by providing content you offer nowhere else. Your goal is to make users feel like they've got exclusive access to insider info.
Meanwhile, food brands like Ben & Jerry’s and Dunkin Donuts uses videos to tell their brands’ stories. Even NASA and Lego have joined the fray as well. Lake Tahoe influencer campaign: a case study Another notable influencer campaign in recent years is that done by the Abbi Agency, a digital marketing firm, to promote one of their clients, Lake Tahoe.
Presently, any company which desires to reach the Snapchat generation needs to find new ways to fit in this excellent platform into its digital marketing strategy. Snapchat alone daily exceeds more than 110 million active users. So, it has already turned into a comprehensive network
Snapchat got discovered as a playful application for the mobile obsessed teens and adults, especially, girls who love clicking selfies and pictures of every possible thing in this whole damn world. But snapchat came up with a striking feature of disappearing messages with the candid feel of communication. Initially, brands avoided it, understandably confused about how to interact on the social media platform and why they should invest in creating content that was only going to disappear. Snapchat has gone through many leaps and bounds till date.
Thus, they are always willing to pose a challenge and take risks. In 2013, there are majorities of people assuming that Snapchat’s CEO - Evan Spiegel, did make an unwise decision when rejecting an acquisition offer of three billion dollars from Facebook, particularly Mark Zuckerberg. Conversely, having turned down a considerable amount of money does not mean that Spiegel refuse a golden opportunity of wealth because frankly, he does not need that money at all. In fact, Snapchat’s CEO, accompanied by co-founder Bobby Murphy, has been already over twice or three times richer, so they can establish a company and invest heavily without fear of bankruptcy. Nicholas Carlson (2013) concluded: “And what did that money — his father's and his own — buy him?
Instagram is one of the best and prominent marketing platform that help businesses to spread out their word across the world with the means of pictures. Everyday more than 75 million pics/posts are uploaded in Instagram, and that 's why it has turned as a world of attention and traffic as well. If used Instagram smartly and savvy, it can help you reap attention which can be effectively used and exploited for the business.
Unrevealed, many like Google and Facebook have tried to buy Snapchat for millions but have been turned down. Now in their twenties Evan and Bobby have come about with this new billion dollar idea where, being that these two didn’t scrap for fame and fortune, but still viewers thought of snapchat as an offence that it was only for the wealthy to show everyone their riches. Spiegel explained to the audience that it was only a page for entertainment purposes only and to inspire other young people to go out and achieve what they want to achieve in life, giving an easy way to show everyone. Other than that, today snapchat is only four years old from the intentions of just a college class project. Spiegel, who was pursuing a degree for project design as a freshman in college, and Bobby, who was a junior working on his B.S. in Mathematical and Computational Science, both at Stanford University, had to design a project in class titled, ‘Future Freshman,’ to create a site that would forever improve the way high school students apply themselves to college. By creating snapchat it failed to do what was required of the project but then started to increase attention and from then on Spiegel and Bobby found out how well they worked
Here you will learn how to establish and grow your brand on Instagram. Some businesses have been using Instagram for years without success because they were unfocused, focused on the wrong thing, or were alienating their core consumer. Here are ten tips to help small businesses, entrepreneurs and new starters make a positive splash on Instagram.
The first advantage of using social media in business is increasing brand awareness. Social media can help business to build their brand awareness by increasing interactions with a business brand. Brand awareness means the total percent of a target people who know the company exists and what the company offers of products or services. When the brand awareness is increased, the possibility of buying is increased. Thus, efforts should be made to make the brand a part of the consciousness of customers. For example, Coca- Cola is one of the best companies that enjoy unusual...
Clocking in with more than a half-billion users, Instagram is no doubt a proven social media platform for growing a business account. But what makes Instagram stand out than other social media channels?
It mirrors how we are increasingly becoming an entrepreneurial society each day. Companies nowadays market and promote their products with ease. If you log into instagram you will find posted photos of various products or logos of different brand names. Survey has shown that an approximated 40% of brands use instagram for marketing (social media examiner, 2014).