Snapchat’s Spectacles When you think of social media, there are four companies that first come in mind: Facebook, Twitter, Instagram, and Snapchat. Facebook is currently the dominant social media platform in the world averaging over 1.7 billion active users each day (Facebook, 2016) , however, the new social media platform snapchat is the fastest growing social media network with more than 100 million daily active users as of May 2015. Snapchat is an app that allows users to share photos and videos to their friends which is similar to instagram, However, what's proprietary about their app is that the photos and videos are only accessible by others for only a certain amount of time that is specified by the user. The article that i have read is about snapchat's new product called Spectacles. It is a wearable camera that is embedded in stylish sunglasses that is capable of recording 30 second video which then is uploaded straight to the snapchat up. …show more content…
The article discusses snapchat new product’s ability to succeed in the wearable industry compared to google’s own version of the camera wearable that did not go successful and ended up being discontinued. Google’s wearable called google glass were dorky looking , did not have any lenses, and had a price tag of $1500. What differentiates google’s product from snapchat is that snapchat’s spectacles have a very attractive design that is composed of many colors and are very unique. They are similar to normal sunglasses but they have 2 embedded cameras on them. Also their price is only $130 compared to the insane price tag of google’s $1500 wearable. Snapchat new product’s target consumers are mainly younger generation due to their social connectivity and their ability to comfortably share their daily moments online. Millennials account for about 70% of all snapchat
According to Maslowsky (2013), an effective marketing strategy for Generation Z was a high priority based on its competitive nature and short window of influence. Moreover, companies and organizations of all sizes are taking notice to this class of individuals. Recently, the Chief Operating Officer of Snapchat, the latest social media phenomenon, Emily White shared that the habits and characteristics of Generation Z, were considered to be the most influential people in current times that grew up with the internet (Glum, 2015). This research study will provide community college administrators with a prospective on how to market directly to Generation Z while focused on both their wants and needs in higher
Not only can you send photos to your friends, but you can also view other people’s stories and connect with events happening throughout the world. Whether it is the NBA Finals or a music festival, no matter where you are in the world if you have the app, you can view it. This feature is not only beneficial for the viewers, but also for the company.
Marketing to the millennials is beneficial to companies because it increases their economic demands. Menkes states that “ this is the generation of free downloads, easy access to everything” which is true since in today’s society, millennials have access to social media, which they constantly use daily and also have access to electronics (497). According to a recent statistics, 91% of millennials are regular internet users and at least 25 hours / week are spent online (Charalambous). This statistic shows that the majority of millennials go on the internet frequently, meaning that they spend constant time online researching, shopping online, socializing and sharing on social networks. Nevertheless, millennials are more likely to have their first interaction with brands with their smartphones since much of millennials use their devices often that companies need to have a type of social media accounts to be able to reach out to this
Last with snapchat you can send something funny but not appropertet to 30 people but you don't have to show your grandma. If i took a video and you say a bad word i can send it to Ethan,Gael,Peter and Aaryn but not grandma,Unlike facebook where you put one thing on their and everyone can see it with snapchat you chose.If you want to tag someone it wont show that video to their friends.There is a thing call your story where you can post one thing and everyone can see it once.
Have you ever wanted to post short videos or pictures of your day? Or send funny faces to your friends? Now you can with the help of the application Snapchat. This application is the newest trend that everyone wants to try. Snapchat is easy to use and you can stay connected with just a tap. Snapchat has given people more ways to express themselves, but it comes at a high price. The application creates an illusion that we can live a perfect life when in reality that is not true. Sherry Turkle in her article “Flight of conversation” explains how people are alone together: even though we have plenty of people around to talk to us we still feel detached. The upside to using Snapchat is that we can see what our friends are up to from time to time. Although Snapchat allows us to stay connected with our friends,
With new forms of social media, such as Snapchat, coming out on a regular basis, people are now moving on from
Google Glass is a new form of technology that has heads turning everywhere. Glass is a wearable computing device with a frame-like construction that is comparable to everyday glasses. The frame consists of nose pads, a touchpad, and a small heads-up display that lies just above the right eye. The problem is not the device itself, but what the device is capable of. A camera lies beside the displa...
A Google glass is a wearable computer like device with a new development technology called optical head-mounted display (OHMD). Google holds the patent for this device, and Google in collaboration with Luxottica, an eyewear company is commercializing this technology. It displays the information using a smart phone like free format and wearers communicate using the internet and also via natural language commands.
“The world is sad, because a puppet was once melancholy” once said Oscar Wilde, the modern playwright in reference to Hamlet. It is understandable why. In Shakespeare’s tragedy, the protagonist, Hamlet is depressed after the death of his father and remarriage of his mother to his uncle, Claudius (the antagonist.) His depression is defined by Louis Menhand in The New Yorker as “the unhappiness of eternal disappointment in life as it is” or the German word, weltschmerz. To a great extent, this type of sadness is what shaped Hamlet’s decisions more than his reasoning though process. In William Shakespeare’s Hamlet, Hamlet’s weltschmerz degrades his ability through feminine allusions and body imagery to the extent that he needed the stability of triangulation to live.
As might be expected, the millennial generations as a whole are passionate about the technological and communication advances in the past decade with the internet and social media. “A new Pew Internet Project report reveals that 93% of young adult’s ages 18‐29 are online” (Andrew January 14 to 27, 2010). This allows access for marketer’s access to the generation in a different way than previous generations.
The invention of Snap Chat was literally an accident; two measly college students got bored and that’s why they invented Snap Chat. This app has revolutionized photo taking to a whole new level. In this paper I will talk about, who invented Snap Chat, how Snap Chat became popular, why teens use it and how Snap Chat influenced our culture.
In the case of SnapChat, a social multimedia messaging app that is popular is North America and throughout Europe. Snapchat held its first initial public offering (IPO) on May 2017, opening shares at $17 dollars a
What is Snapchat? Snapchat is a famous video messaging app that allows users to share their favorite photos and videos with other Snapchat users and find an opinion about uploaded multimedia files. These
Notice what times they post and learn from their mistakes. If you are looking to steal some of their followers, then try the Better Lemonade Stand article on Instagram.
We live our lives through our cell phones and handheld devices which makes every moment of your life able to be put on display in real time. One of the newest products to enter the realm of sharing every moment is the Google Glass. Google Glass is a wearable computer with an optical head-mounted display that is developed by Google. Google Glass displays information in a Smartphone-like hands-free format that can communicate with the Internet via natural language voice commands. This pair or glasses basically conveys all information you see with your eye to a Google cloud where it is stored. Such data, knowingly and unknowingly, collected and bandwidth pe...