Snapchat Essay

INTRODUCTION

Snap, founded in 2012 as a mobile application called ‘Snapchat’, has become a golden child of this social media era. In basic terms, Snapchat is an ephemeral natured messaging app which allows its users to send and receive self-destructing, short spanned photos and videos from their friends or followers. One may find this feature quite naive but Snap has come a long way from being just a photo-video sharing app to rightfully being listed as one of the most innovative companies of 2017.

Every consumer, influencer, media brands and even rivals are viewing the world through Snapchat’s lenses. It has grown from a few thousand users since its inception to about 150 million daily users, generating a whopping revenue of more than $300

It is betting that the future is more video than text and so it wants to disrupt televisions and bring in channels on its platform. With “Discovery” feature, channels like CNN and MTV already on the platform. Snapchat also launched its first web-series on the app in 2015 clearly having thoughts of taking over the TV.

Snap stepped in the world of AR through its spectacles and has plans to take a leap by exploring the possibility of overlapping digital content on the physical environment. (Solon, 2017). Since it provides organic first-person perspective, it can well be used as a 360-degree live camera as long as users don’t feel disrupted.

In order to bolster the process of reinventing the camera, Snap is reportedly working on Snap Drones. It could help the users take overhead pictures and feed the visual data to the company. Communication on Snapchat and Spectacles will, therefore, be highly rich in visual information fortifying users’ interaction with Snap and intensifying their engagement with people on the app and wearable. Reinventing the camera will revolutionize the way people will communicate with each other (Benner, 2017).