There are many obvious ways to increase customer attendance. Outstanding customer service, clean facilities, and a hard working staff will almost undoubtedly keep people returning to your theater. But with technology constantly evolving, theater owners should take the initiative to increase customer attendance in a more nontraditional way. The social media industry has boomed, with millions of people from all demographics logging on to see what is occurring in the world. This relatively new technology can be used to market movie theaters. For example, our theater has a Facebook page with over one thousand likes. This is a great tool to maintain constant contact with our customers. The Facebook page allows us to easily update our customers on our current movies and promotions. Facebook is the most commonly used social media site, so companies often make a Facebook page. But many businesses, like our theater, often neglect other social media outlets. …show more content…
Snapchat is a mobile application in which users take photos or videos, then customize them with text or drawing. They then send their creations to other snapchat users or set it as their “story”. A Snapchat story is basically like a public Facebook post, which means anyone who has added you on Snapchat can see your story. A unique feature of snapchat is that a user can see the usernames of every person who views their story. This feature can be extremely beneficial for a marketer because they can see exactly who is receiving their message. Snapchat also has a more personal interface than other social networking sites. For instance, the majority of Facebook users do not view every single post on their news feed, but Snapchat users often view every single story. Huge companies like Burger King and the NBA already use snapchat for business promotion. Why can’t movie theaters also take advantage of this innovative
Last with snapchat you can send something funny but not appropertet to 30 people but you don't have to show your grandma. If i took a video and you say a bad word i can send it to Ethan,Gael,Peter and Aaryn but not grandma,Unlike facebook where you put one thing on their and everyone can see it with snapchat you chose.If you want to tag someone it wont show that video to their friends.There is a thing call your story where you can post one thing and everyone can see it once.
The appreciation that they receive form others has made them more confident. In the article “Why Your Kids Love Snapchat, and Why You Should Let Them” by Rachel Simmons, it states that there is very little audience participation. In particular, there is no “like” or “heart’’ button which means that there is no way for others judge and measure our value. There was also a study that was conducted about how Snapchat may have a correlation with self-esteem. This experiment was conducted by a biological social linguistic psychologist Fem I. Nine at the University of Pennsylvania. Nine found that there were strong connections between the application Snapchat and teens self-esteem. They had over three hundred participants from middle schools, high schools, and colleges. One particular participate went into a deeper response and said, “I really feel like each one is a piece of art…that lasts for 6 seconds.” This statement implies that teens feel good about themselves when they post on Snapchat because they have taken the time to perfect the picture that they are going to
Snapchat is a revolutionary form of social media. Snapchat can be used for many different forms of communication. Snapchat can be used for communication, news, and making food. Learn a lot from snapchat especially how to make food, you know how there are Pinterest fails there is no such thing as a snapchat fail
Many organizations have had to change the way they operate because social media has become such a powerhouse that has to be implemented in their marketing and communication strategies.
could be made if the cinema wants more use from the system, or if the
In fact, “Snap ads” generate 5x the number of “swipe ups on snap ads as compared to a click through rate on comparable platforms” [] thus giving the advertiser the ability to display some form of article, video, mobile website page or app store purchase page, while keeping the user in the app. Snapchat’s objective in advertising is to increase the interactivity of advertisements and thus attempt to increase purchase intent []. Snapchat This results in a simple and effective method to advertise to users who would already be browsing discover Stories for content. A study conducted in 2005 found interesting correlations between the attitude of e-commerce shoppers with “perceived internet risk” finding that people were significantly more likely to purchase products if their perceived risk of an online product was lower []; It appears then that Snapchat is using these types of principles in their marketing strategy. By allowing users to interact with advertisements, thus making them seem less intrusive and more trustworthy, users could increase purchasing intent. Snapchat reported that their Gatorade filter increased purchasing intent by 8 points on a “198 index to other well-known CPG campaign” []. It appears that Snapchat’s advertising opportunity are effective as they allow for interaction as well as simple redirection to business webpages and products while reinforcing reliability and trust. The result of increased trust also has potential negatives, although its beneficial for business to market in such a manner, a decrease in perceived risk could cause individuals to waste money on the purchases of goods and services. If
Snapchat is a social media app that has developed into a “multi-layered social media platform that allows for the sharing of texts and media from person to person”1. The app is seen as a raw and personal social medium compared to Instagram and Facebook. “Snapchat……allows people to be true to themselves,
Over 100 million people use snapchat daily, it has changed the market by creating a view that the internet is not forever and has taken the world by change for the better. Snapchat is a social media app created by Evan Spiegal that allows you to communicate through short disappearing messages, photos, or videos. Either to a select friend or to everyone on your story. “Once you load the app and login, you can take a photo, edit it, add a caption or other “doodles.” Then you select the friends to send the photo to and set a timer from 1 to 10 seconds,”(Parker).
Every day, I communicate with my friends and family through a social media platform, called Snapchat. Snapchat, is a way for me to talk to people I don’t talk to often or talk to new people. It allows people to share funny moments through video or photo, but you can also send a chat to create plans or talk about your day. Although the average person may think there is one way to Snapchat, there are various personalities when it comes to snapping others. These personalities take away from the purpose of snapchat which make it harder for someone to enjoy the app.
Not only can they sponsor filters (think of movie premiers, new product launches, etc.), but may are featuring stories, and running their own Snapchats for customers to keep up with what's happening behind the scenes. It's just another way for companies to stake a spot in social media and build a relationship of trust with their customers. The Power of Filters You may have noticed the sheer number of social media profile pictures that feature filters – this is because the platform itself offers filters or they've dragged their favorite Snapchat filter over to each social media platform. While there are plenty of platforms offering filters, it may be that the best filters wins the day as this is what keeps users coming back on a daily basis.
Every business in America is motivated to be the first marketed ad seen when a person first opens up their social media accounts, so why is Broadway not as eager to use it to market their productions? According to Ken Davenport, author of How Broadway Talks to its Audiences Using Social Media, Broadway producers do not sell products directly to their customers. All tickets are distributed through third party ticket agents, therefore the producers do not take part in the transaction process. This indirect ticket distributing makes it impossible for producers and marketing directors to know who exactly is purchasing the product, therefore, retracts the opportunity to market to customers directly. Instead, since Broadway has such a fragile economic model, they rely on direct response accounts like, direct mail and email, for example, Campaign Monitor, which is an easy-to-use, professional-grade email marketing, and automation system.
Add your Snapchat handle on Instagram, Twitter, Facebook, etc. Another way to promote your Snapchat is leaving your handle on every other social media bio. If you look at my Facebook, Twitter and Instagram, you'll see that I have my handle in every bio. That's the first thing people see when visiting your pages, and it's only reasonable that you utilize this space to your advantage. 5.
Among the billions of social media users, there is a percentage dedicated to businesses who use social media as part of their marketing strategy. The sheer number of people who use services like Facebook and Instagram on a daily
We can now connect with each other instantly over the internet. It is quicker and easier to communicate and share with each other now than it has ever been. Massive amounts of people access the internet every day, and a good number of them use social media. This means that the ability to use social media and use it well is crucial for modern businesses. Whether for public relations or advertising, social media is now one of the best ways to reach consumers.
A movie theater has its advantages and disadvantages. One advantage is that people can see the showing of different movies that have been newly released. The disadvantage is that, that is all there is to it and nothing more. At home, you can control the variety and ways to watch a movie. People buy many movies to watch at home and it can be anything at any time even at any place. The only bad thing about it is that they cannot see any of the newest released movies that recently came out in theaters. There are two types of ways people watch movies at their homes. One way is people already own DVDs or have bought many of them and start watching them in their DVD players. The other ways are streaming a movie through the internet. For this to happen, people would mainly buy the monthly subscriptions such as Netflix, Hulu, or Amazon Prime. Through this subscription people do not only watch movies in their homes but they also watch television shows. The only downside is there is a very limited number of movies added onto these