Snapchat is an application where you can take pictures and add comments to it almost like a text message. Snapchat has been a hit for kids because it allows kids to speak freely without a permanent record with the individual or group of individuals they wish to speak with. It puts people in control of the message and delivery, and allows them to do so without the watchful eyes of everyone within their social network. Snapchat’s emergence has made it a key social network and sharing application and that has rapidly diminished the importance of Instagram and Facebook, which owns Instagram. Facebook has made attempts at duplicating Snapchat by adding similar features such as Instagram direct. Instagram direct is where users can send private photos to one or more friends. These attempts were popular at first but users quickly recognized Snapchat as the application to still have. Recently, Facebook tendered Snapchat a three billion dollar buyout. Evan Spiegel and Bobby Murphy, Snapchat’s 23 and 25 year old co-founders and chief executives, said in 2013 that they are reportedly waiting until early 2014 to consider offers. The question is, should Snapchat take the money and run with the offer? By means of business tools and techniques, a recommendation will be put forth to answer the question of whether Snapchat should accept Facebook’s offer.
SWOT analysis:
Strengths/benefits for Snapchat if they accept offer:
• Snapchat would receive large cash infusion from Facebook
Weaknesses of accepting the offer:
• Snapchat can receive a higher offer as value increases
Opportunities for Snapchat:
• Snapchat is a young company and has room to grow
• Focused on exclusively mobile and users are regularly engaged with mobile phones
• Adver...
... middle of paper ...
...s already have shown they can do better than Facebook's three billion dollar offer. Looking at the competition between social networks, social networking sites are constantly trying to keep its users engaged. Snapchat has the full attention of consumers. Snapchat has seen a lot of growth with the number of users using the application and this growth is shown in the increased use of mobile devices. Facebook is trying to make their network site more mobile. Facebook's problems could be the reason their trying to buy Snapchat out. Snapchat on the other hand is growing organically with no clear plans for future acquisitions. The company is growing very rapidly and the end is not yet in sight. Snapchat appears to be poised for a long, profitable run of growth in this market. In conclusion, Snapchat should officially decline the offer based on the evidence considered.
Last with snapchat you can send something funny but not appropertet to 30 people but you don't have to show your grandma. If i took a video and you say a bad word i can send it to Ethan,Gael,Peter and Aaryn but not grandma,Unlike facebook where you put one thing on their and everyone can see it with snapchat you chose.If you want to tag someone it wont show that video to their friends.There is a thing call your story where you can post one thing and everyone can see it once.
Snapchat also provides real-time content, meaning you can see what your friends are doing right in that moment. This is a contrast other forms of social media because Snapchat allows users to connect on a more minute to minute basis, leading to a seemingly more genuine connection, whereas users of social networking websites like Instagram and Facebook post the highlights of what they are doing on a less regular basis.
In this era where thousands of incredible apps are available for free. It is possible to get lost in the jungle of app store and play store. Even though the millennials have not yet been able to figure out a way of moving out of their parent’s houses, they have discovered Snapchat from the labyrinth.
For the "Snap of Me Chat" project, I decided to bring in a few items that best symbolize me. These items include a hockey puck, a field lacrosse helmet, a picture of my family, and the book "Great Expectations" by Charles Dickens. I brought these items into class because they best represent myself, my interests, my values, as well as what is important to me.
According to Biz Carson (2017, p.1), there are approximately 158 million Snapchat users daily. That is a lot of information and content, such as photos, messages, videos, private information like addresses and more, for one company to hold. These self-destructing pictures are causing a majority of teenagers to think that it doesn’t matter what you share with others on the internet because it’s going to disappear and be gone forever. But does it actually just vanish? It gives people the confidence to send pictures and videos of themselves possibly doing illegal things or even pictures of their bodies without thinking that it could perhaps come back to you.
The SNAP program is a personal social service that provides low income families with a means to purchase food items for their qualified household members. This program is designed to give recipients a method to make and purchase healthy food choices and eliminate the reasons people go without food.
Do you like to use social media? If you do,you probably used snapchat before. Did you know Evan Spiegel made the snapchat app, Spiegel had some help creating snapchat, his friends, bobby murphy, and reggie brown helped him. Spiegel had some help creating snapchat, his friends, bobby murphy and reggie brown helped him. Some of Evan’s friends helped him invent Snapchat too, his friends were Bobby Murphy and Reggie Brown.
The invention of Snap Chat was literally an accident; two measly college students got bored and that’s why they invented Snap Chat. This app has revolutionized photo taking to a whole new level. In this paper I will talk about, who invented Snap Chat, how Snap Chat became popular, why teens use it and how Snap Chat influenced our culture.
Instagram was founded in 2010 by Kevin Systrom. Kevin was born on December 30, 1983 in Holliston Massachusetts. As a child, he was introduced to a game called Doom 2, which spark an interest in computer programming. Systrom attended Stanford University and in 2006, received a bachelor’s degree in management science and engineering. After graduating, he joined Google as an associate product marketing manager. Kevin spent two years at Google before leaving to join Nextstop. During his time at Nextstop, he developed a prototype called Burbn and pitched it to Baseline Ventures and Andreessen Horowitz. They loved the idea, and as a result; he received $500,000 to build Burbn. During the development of the
One of the biggest issues Tinder faces is its reputation. Founded with the intent of connecting like minded individuals, Tinder’s reputation has been reduced to an app for hook-ups and one night stands. Tinder has done many things right like easing the way people communicate with potential matches, wherein people no longer have to be in social situations that encourage conversations. Users could be sitting on a couch and opt-in to flirt instead of having to drink at a bar. But owing to the reputation that Tinder has, there is a big fear of “What if someone recognizes me off Tinder?” and subsequently labels the user a “slut”. Subsequently, owing to the fact that Rad has had a sexual harassment
Effective communication in an organization is one of the components of its success. Managers are charged with navigating communication obstacles while making every effort to harness its benefits. This onus placed on managers is compounded by organizational advancements and the application of new technologies. One relatively new organizational technology being applied is the use of social media. Social media creates communication issues yet conversely alleviates specific communication barriers by playing several roles within organizations today.
Before this project, I only thought of text as words in books and articles. Text seemed to require me being forced to read something about a subject that I had no interest in. Reading was never something I have been a fan of so when I hear “text” I immediately think of those assignments I loathed having to do throughout high school. Then I was assigned this how-to guide project and right away the word “text” had a whole new meaning. Suddenly I realized that my tweets, snapchats, and instagrams would be considered text.
As mentioned before, since tattoos and piercings are visual entities. Social media platforms like Instagram and Snapchat would be the perfect launch off points to distribute examples of the work Pandora’s Playground provides. While Snapchat can only transmit pictures/videos in short increments of at most ten seconds, it can provide a buzz in the local community where friends can post pictures and videos of themselves getting tattoos and piercings. Pandora’s Playground currently does have a Snapchat account, however they have been inactive as of late.
Did you remember to tell your cousin happy birthday on Facebook? Do you know how many people liked your latest picture on instagram? Or how many retweets did you get on your totally relatable and borderline inspirational tweet? As of January 2014, 74% of online adults use social networking sites (Rainie). Also more than 9 out of 10 American teenagers use social media(Blaszczak). Because of social networking we are becoming more connected than ever before. Important information can spread faster than wildfire, and we now have the ability to have friends and relationships all over the world. With the ability to communicate and interact with anyone at our fingertips what could go wrong? Well...lots of things.
Mark Zuckerberg founded Facebook in 2004 and its sole purpose is to give people the power to share and connect with the world. With 1.23 billion monthly active members, Facebook has certainly surpassed all other social sites. To put it in perspective that is roughly one-sixth of the entire world’s population. According to his book, Introduction to Digital Literacy Mark D. Bowles (2013) stated that Facebook is “the leading social networking site” where you can update your status, share information like photos, find friends and establish networks (pg. 184). This is exactly why Facebook is so popular amongst other social sites.