First impressions matter, and for a small business website, the homepage is the first impression consumers have of the business. It is the most important page of all websites.
Content
When people click on a link from a search engine and land on the homepage of a website, they should immediately know what the business offers and how the product or service will benefit them. No one wants to spend time guessing what a small business website offers. A good example of a website with text that gives no indication of the company's purpose is Penny Juice (http://www.pennyjuice.com/htmlversion/home.htm). The text only repeats a visitor's obvious question; what is Penny Juice?
For a business to appear trustworthy, all content on the home page must
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Every small business website needs a call to action, compellingly written and strategically placed on the homepage.
Website Design
A professionally designed homepage is vital for a small business website that wants to encourage visitors to stay and explore the site. Pages that load slowly or look unprofessional because of poor design choices, such as animated gifs and hit counters, will cause people to click the back button.
There is a reason that most websites use black text with a white background; it is because this design is easily readable. The menu is on the top or the on the left side, because this is where people expect to find it. Small businesses that hire expert website developers do not have clashing colors, more than three fonts or distracting background images on their website's home page since professional website builders create credible, professional sites than give a good impression of the business.
Any music or videos that begin to play automatically should never go on the homepage of a website. People on the train or businesspersons shopping while at work do want to hear any audio unless they specifically request
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Imagine a local business that forces visitors to click on several pages before finding out where the business is located. It happens, look at Instyle Unlimited Studios (www.instyleunlimitedstudios.com) The website invites people to come in, yet there is no indication of where the salon is; the only way to find out where to go is to click on the Contact Page, which has a helpful map. Salon consumers using a smartphone will bypass this website a find one that clearly states where the business is and how he or she can reach
In order to drive tourism, Virginia Beach uses a marketing strategy that depends on directing tourists to their website in the hopes that once they reached this site, they can easily navigate it and be informed. As mentioned in the case study, these website are tailored to specific market segments, like sports enthusiasts, singles, or family units, so that only information that would appeal to them is displayed on the site. (Spiller, 2012,
In today’s business world, it is difficult to find mission statements that are both effective and clear in communicating the company’s core values. “Our mission is to provide book-lovers and those they care about with the most inspiring retail and online environments in the world for books and life-enriching products and services.” This mission statement is strong and focuses on its target audience, while effectively representing the fundamentals of “big” writing. “BIG Writing: The Fundamental Discipline of Business Writing”, by Michael Sheldon and Janice Willett, explains the importance of BIG messages in business writing and the ways in which BIG writing can be implemented. BIG is an acronym for “Business Is Good”, and describes the core messages that should form the basis of a company’s communication.
One such example is the colors displayed on the homepage which are used to draw attention to key pictures of children in need and words such as, “Please Donate!” The different colored tabs help the user to navigate easier on the website by clearly showing what each new page contains in bright easy to follow letters. The different sections are clear and lead exactly where you would expect them to. On the home page Facebook contact and donation information are displayed so they can easily be found. On many pages besides the front, children in desperate need of help are shown causing empathetic feelings in the reader.
Weblining is tracking web user’s information when using the internet, the information that is taken is then used to try to sell items to the user. Carr informs readers on how weblining works: “Already, advertisers are able to infer extremely personal details about people by monitoring their Web-browsing habits. They can then use that knowledge to create ad campaigns customized to particular individuals” (541). This is a method companies use to get their products seen. For example, when one is researching for the latest weight loss product, when that individual goes on another web site they will notice tons of ads about weight loss programs and products. Although this may seem like a great thing because these ads make the individual to research more about the products however, weblining can have a negative outcome. Andrews explain to readers that just because of your race, zip code and the web pages you visit you can: “You might be refused health insurance based on a Google search you did about a medical condition. You might be shown a credit card with a lower credit limit, not because of your credit history, but because of your race, sex or ZIP code or the types of Web sites you visit” (553). Andrews remind readers that weblining takes away opportunities and privileges simply because of the color of your skin, where you live, and what you research
the front page, it also has 1 or 2 images on the front page and
Apart from number of visits, “Map Overlay” in Google analytics presents number of pages per visits, average time spent on site, number of new visitors, bounce rate and conversion data based on defined goal. This can provide even more useful information for small businesses. One location might bring high number of visitors to the website, but it cannot summarize how efficiently business is operating in that specific area unless bounce rate and average time spent regarding that location is available. For instance, small business is operating in Philadelphia, New york and Florida. They get most traffic of their website from New York, however, lower bounce rate and higher average time that visitors spent on the website comes from Florida and not New York. Knowing that, the manager understands that their website content better affects visitors in Florida than New York. This information helps managers to increase their understanding of customers needs and interests in different areas so that they can get new techniques of advertising into work to gain higher revenues through intellectual marketing
Top 10 Best Divi Child Themes Divi child themes can be used to build the quality website and it can be ready for use with immediate install and can change color, content and image to create own. Designing for solid business website will be complex process and people must know the input and output of their field then they need to certain regarding what are their needs of customers and how to satisfy those desires. Divi is the powerful, extremely customizable and smart wordpress theme builder. With the help of Divi wordpress theme are used to create any website type without any development and coding experience. If user requires purchasing the ready made design for the website, in Divi wordpress themes lots of options are available to choose from.
main story is on the front page so that people can see at a glance the
In the right corner of the page, a navigation bar directs to the homepage. Upon clicking, it immediately gives off a different impression than the subpage. The home page is graphic and appealing to not only the eyes, but also th...
Creating a Booking System For British Airways Implementation Homepage This page needs to be eye catching, colourful, and vibrant, as it is the front page, the first page that the customer will see. "First impressions count" as we all know, so it has to have an image that customers would remember and relate with. It should register in their minds so that the colours and graphics are easily distinguishable. [IMAGE] A screen dump of the homepage (Fig 3.1) Problems Encountered The size of the characters was 14pts and in Times New Roman. The size was too small and could not be easily be read by people who wore glasses.
The design of the Web site is very bright and appealing to the eye. Its layout is inviting and easy to navigate. Its design is consistent through all pages. There are many graphics including, photographs, illustrations, and animated buttons and GIFs. These graphics are placed in an orderly fashion and do not create a cluttered appearance. The site has its own search engine which assists in navigating throughout the site.
Next, you have to develop the layout of the web page. You should draw some simple sketches to display the basic “look and feel” of the web page. The use of a specific theme or template should be used to maintain the same basic look throughout the web site. Keep the reader of the web site in mind when designing the web site. Most readers will not usually wait on large graphic files to load, especially on the home page.
Businesses can build their own websites and buy their own memorable .com domains. This can be where they explain their company and the services they offer. Some can even offer home delivery directly from the Internet with things such as home shopping. This makes life very easy for disabled people or people with busy lives who have no time to go shopping.
You may be one of them who own one or more business, but do not have a website for them. It is perhaps because you have not yet realized the importance of having a website for your business. Before knowing the importance of having a website, you must understand what a website is. In simple words, a website is a domain which contains one or multiple webpages that can be accessed through internet. This is the digital era, and everything is connected to internet nowadays.
... provide a input box on the homepage to allow user to search the things they want, it will not only search the homepage but the entire website, it would help user to save time as well. In the assignment part b, the website is included a search box for user to search for the press release that they looking to and the website will not be refresh by itself because it may disturbing to user if they focus on something and suddenly the refresh brings a stop to them, they will felt frustrated (Nielsen, 2001). Other than that, Melinda (2010) provide a golden rules that lead a webpage to be more usability which is to be logical, plan the website to be structure and keep testing and improve to avoid errors or mistakes in the website. Therefore, with all of these method and rules from experts, it will be very helpful in the assignment part b in order to make it more usability.