Small Business Website: Penny Juice

753 Words2 Pages

First impressions matter, and for a small business website, the homepage is the first impression consumers have of the business. It is the most important page of all websites.

Content

When people click on a link from a search engine and land on the homepage of a website, they should immediately know what the business offers and how the product or service will benefit them. No one wants to spend time guessing what a small business website offers. A good example of a website with text that gives no indication of the company's purpose is Penny Juice (http://www.pennyjuice.com/htmlversion/home.htm). The text only repeats a visitor's obvious question; what is Penny Juice?

For a business to appear trustworthy, all content on the home page must …show more content…

Every small business website needs a call to action, compellingly written and strategically placed on the homepage.

Website Design

A professionally designed homepage is vital for a small business website that wants to encourage visitors to stay and explore the site. Pages that load slowly or look unprofessional because of poor design choices, such as animated gifs and hit counters, will cause people to click the back button.

There is a reason that most websites use black text with a white background; it is because this design is easily readable. The menu is on the top or the on the left side, because this is where people expect to find it. Small businesses that hire expert website developers do not have clashing colors, more than three fonts or distracting background images on their website's home page since professional website builders create credible, professional sites than give a good impression of the business.

Any music or videos that begin to play automatically should never go on the homepage of a website. People on the train or businesspersons shopping while at work do want to hear any audio unless they specifically request …show more content…

Imagine a local business that forces visitors to click on several pages before finding out where the business is located. It happens, look at Instyle Unlimited Studios (www.instyleunlimitedstudios.com) The website invites people to come in, yet there is no indication of where the salon is; the only way to find out where to go is to click on the Contact Page, which has a helpful map. Salon consumers using a smartphone will bypass this website a find one that clearly states where the business is and how he or she can reach

More about Small Business Website: Penny Juice

Open Document