Mcdonald House Ethos Pathos Logos

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In 1984, the Ronald McDonald House Charities of El Paso, or RMHCELP, first opened its doors to the El Paso community to provide happiness to those families with ailing children. After becoming affiliated with different companies and organizations such as “McDonalds, The Junior League of El Paso, Southwest Airlines, and Wells Fargo,” RMHCELP was able to begin providing assistance to those families who had children receiving care at a local hospital or health institution. Eventually, the charity would expand throughout the community to keep up with the increase in population in the borderland, helping thousands of families in need across El Paso, Las Cruces, and Juarez .Through the use of ethos, pathos, and logos, the Ronald McDonald House Charity …show more content…

As the visitor first opens the webpage, the colors red, orange, and yellow, dominate the background. Red, an “emotional intense color”, signifies strength and determination, while orange and yellow symbolize encouragement, joy, and determination. To correlate with the colors in the background, the layout also contains hearts. These hearts, representing love, are used to present the different categories of the website, such as who the organization is, what they do, how they help the community, and the different fundraisers they hold to raise money in order to provide shelter to those needing families and to keep up with the accommodations of the numerous houses across the city. To emphasize the influence of their service, real life photographs, of those families the organization has helped, are captured and embedded throughout the website, to remind the viewers that a small donation or help within the charity, goes a long way in improving the community of El Paso. These photographs portray debilitated children. Although ill, the children in the photographs are joyous, optimistic and full of life. These images make the viewer feel compassion for the children, because no matter how unfortunate their lives may be, the children …show more content…

One such example is the colors displayed on the homepage which are used to draw attention to key pictures of children in need and words such as, “Please Donate!” The different colored tabs help the user to navigate easier on the website by clearly showing what each new page contains in bright easy to follow letters. The different sections are clear and lead exactly where you would expect them to. On the home page Facebook contact and donation information are displayed so they can easily be found. On many pages besides the front, children in desperate need of help are shown causing empathetic feelings in the reader. Logically after seeing these children in need and knowing there is a way for us to help we assume a sense of guilt which causes many to consider donation. This is a combination of pathos and logos. The message throughout the website is clear, these kids need help and we can provide it. By donating our time and money we could severely change the lives of those young children in need. Having the ability to provide assistance and then not doing it is considerably wrong and is a good strategy to force people into helping, this is the strongest example of logos within the website and it underlies every single tab, picture and paragraph. The website also exhibits an annual report for the year 2013. This report has proven an average of 252 families stay at the El Paso house,

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