Sleepwalker: Coca Cola By Naomi Klein

There are many advertisements that we watch or see daily whether it was on TV, magazines, or newspapers. Some of them are extremely boring while others are exceptionally intriguing and imaginative. In this paper, I’m going to briefly discus about a special advertisement which is one of the largest brand in the world known as Coca Cola. Coca Cola made several advertisements with different ideas just to gain, attract and catch people’s attentions and emotions from all around the world. It’s well known that many companies uses tricky advertising techniques in order to spool their customers. And this is an example of how companies play on the folks’ emotions. As referred by Naomi Klein that “consumers don’t truly believe that there’s a huge difference

The man sleepwalks right pass a Cheetah, walks into a herd of elephants and a lake full of hippos finally opens a fridge where a snake is laying on top and takes the drink then going back to where he was. The part that took my attention was when he was walking confidently on the edge of the mountain with no fear and hesitation just to reach his target and gets what he wants. In the middle of a dark night where all the predators are awake indicates that no matter what the situation is the person will keep on drinking Coca Cola. This ad is creative and effectively delivered the message it intended to which is to make the brand a hero, the desired object, the soft drink that all people favors. Besides, this ad earned the highest rating commercial in the

Coca Cola’s company has made a great accomplishment by selling “fun”. They sell us a lifestyle instead of just a product by writing the costumers’ names on each bottle to have fun. Who doesn’t like to have fun? For example when having a party at the beach, the first thing that would come to the mind is getting a Coca Cola for the visitors. By allowing each person to have his or her name written on a bottle will absolutely take their attraction and the company gets the benefit. However, it’s still a coke but with higher percentage of buyers. And that’s how big multinational companies sell us a