Brand Awareness And Awareness Objectives

Awareness Objectives:

The very first steps are related to the awareness, which helps to generate people’s interest in your product or services. There are two ad units in awareness objectives while similar there is profound difference.

Brand Awareness

Reach

Lets talk about the purpose of these two campaign sets.

Brand Awareness:

Using this objective, you are able to grab interest of more audience for your brand. This is done be creating a very optimised campaign to target the audience who might get engaged with your ad, thus maximazing your brand life. If your goal is to create an awareness of your brand to most likely audience then it might be a good objective you use.

Reach:

This objective concentrates on achieving the biggest number of

Do you have a mobile app that you want people to download? In that case this objective can be good option to go with. The promotion you make will be connected to a suitable store where individuals would have the capacity to download your application.

Video Views:

This objective helps you get more people view your video content. Video content can be used on both Instagram and Facebook. You are additionally able to figure out number of people who are viewing your recordings as a rate (25%, half, 75%, 100%)

Since these videos are played automatically on Facebook & Insta, you need to be sure you are following a good video marketing strategy.

Lead Generation:

This objective provides you with an opportunity to run an ad where you are able to collect people information directly on Facebook. The advert will go through a lead form within the facebook where people would be able to fill in information, most of the form will be pre-populated.

Conversion Objective

So now that you got enough interested people, you might be interested in encouraging that group of audience to purchase or use your product or service. Following are the set of campaigns that are used in conversion objectives.