An Analysis Of Coca-Col It's The Real Thing

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Coca-Cola: It’s the Real Thing Refreshing, ice cold, smooth are all words people think about when they are thirsty. Ever since the rise of soda back in the late 1800’s manufacturers claimed to have the best beverage. Coca Cola was no stranger to this. Being one of the first and arguably one of the most influential soft drinks on the market since its debut in 1892 has used colorful images and pleasant words to sell coke. Coke used three main methods to sway the public into buying their product over the competitors. Coca Cola used prominent gorgeous women in the 1970’s to give Coke an important look and resonate quality and appeal. Family was at the heart of advertising right after World War II and Coke put their product right at the heart of it with family scenes. By the 2000’s Coke changed gears and started advertising the experience of Coca Cola by its slogan, “Taste the feeling.” Drinking a coke is what brings Joy prestige and refreshment to all their consumers. Through these three decades of Coca Cola ads will portray how Coke used different ads to convey the same message of happiness and joy using logos ethos and pathos. In the 1950’s Coke warmly welcomes the family seen in …show more content…

She is decorated and dazzled with rings, bracelets, and chains with the iconic Coca Cola logo. Trying to start a fashion trend too boost sales and enter a new market, using ethos to persuade an audience that this product is authentic and desirable. This was a first for coke entering jewelry rather than bottled beverages. “Coca-Cola has an all new look. But Coca-Cola has the same great taste.” emphasizing this in small print near the bottom of the captions in thin print. The poster is not only about the new jewelry but Coke branding itself by accompanying the new product with a classic pack of bottled Coke and complimenting Coke’s

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