Advertisement and Soft Drinks

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Recommended: Evaluating target market segments

One of the top rated advertisements online is of soft drink done by Pepsi a global food and beverage Company. This advert features some of the big names in the music world namely Beyonce, Pink and Britney Spear. The uniqueness of this advert is that it blends the ancient roman culture with the modern day characters. The commercial is set in the Roman Coliseum which in ancient time hosted gladiator battles. In deconstructing it, the target audience needs first to be identified. Pepsi drink is enjoyed by people of all age with exception of infants, making it a popular product to advertise (Pepsi youtube.com). The research on what this identified target market listens to or their social habits is of critical importance. Most people in this broad target market do have internet access with social sites like face book, YouTube as well as being able to watch television set for considerable hours. After identifying your target group the developers of the commercial had to put down the objective to be attained, so as to be able to rate its success at the end.
After the preliminary work the form of media platform to use for the advertisement has to be selected. Television media would need short adverts that mostly have certain timelines. They cannot be aired over a long period of time hence have to be catchy enough to pass the message in a short duration. Advertisements that will be based over the internet usually have no issues with timelines and can be hosted over long duration of time. Radio advertisements do not need to be video recorded hence they only consist of written scripts. Once the media has been selected, it is time to develop a budget. In our case this advert consists of video recording of celebrities as well as a large numb...

... middle of paper ...

... lot of stages and considerations in its development if it is to make a successful one. Right from its inception all the stages of its development are critical and require absolute knowledge in the market behavior. The company’s SWOT knowledge is of equal importance in order to know how to develop a believable advert either as an emerging company, a trustworthy one or an established player. Our advert example has been rated the best judging from the 6,228,098 number of online views it has. The goal for any commercial is for it to be seen in the television, heard over the radio or seen through you tube or any online websites.

Works Cited

Pepsi. “We will Rock you”. Online video clip. YouTube. YouTube, 22 Jul. 2010. Web 4 Feb. 2014.
Sullivan, Luke. Hey, Whipple, Squeeze This: A Guide to Creating Great Ads. Hoboken, N.J: John Wiley & Sons, 2008. Internet resource.

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