Example Of Coca Cola Advertisement

“Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read” (Leo Burnett). Leo Burnett suggests that an advertisement does not need to be extremely complicated, it just has to be simple and easy enough to remember. It has to have the kind of visual that mostly everyone can relate to, so that they can all fully experience the advertisement to its potential. There are some companies that can pull off advertisements that have a hidden meaning, but it is less effective of an advertisement compared to a much more relatable advertisement. For an advertisement, it is crucial to think about the audience 's point of view. It is much more suitable to have an easy to read advertisement and visual than a overly complex advertisement

The Coca-Cola advertisement shows many examples of a well-structured advertisement. The advertisement attempts to attract the most dedicated audience to purchase Coca-Cola by appealing to their need for affiliation, their need for prominence , and as well as their need to feel safe.

Firstly, the Coca-Cola advertisement tries to make them your friend, so that they can get a higher advantage on consumers. In the advertisement, it says “Continuous Quality is Quality you Trust”. This says that Coca-Cola is a trusted company and wants to be friends with people that buy Coca-Cola. In Jib Fowles, Advertising’s Fifteen Basic Appeals, Fowles mentions that, “Two women confide and drink Maxwell House coffee together; two men walk through the woods smoking Salem cigarettes” (Fowles 5). This is the same principle that Coca-Cola is trying to portray with their advertisement. They are trying to give the audience a feeling of sharing a Coke with their friends or loved ones. One of the symbolism on the advertisement is the line of Coca-Cola bottles. The line of

This gives the consumers a better reason as to why they should buy the product. In Jib Fowles, Advertising’s Fifteen Basic Appeals, Fowles mentions that, “We consume Mazola margarine because it has “corn goodness” backed by the natural food traditions of the American Indians” (Fowles 10). Consumers use Mazola margarine because it has “corn goodness”. The same idea goes with Coke, it has the same tasting flavor. All consumers want is to taste that flavor when they buy the product. They trust the product and they feel safe when they buy it. In Jib Fowles, Advertising’s Fifteen Basic Appeals, Fowles says, “Nobody in their right mind wants to be intimidated, menaced, battered, and poisoned” (Fowles 10). It’s exactly what it says in the quote, nobody wants to be intimidated by a product. They just want to feel as if the product they buy is not a sort of scam. Being scammed can either be by money, trust, and not feeling safe. Coca-Cola is great at changing the way their consumers believe in their trust. In the advertisement, there is a factory producing Coca-Cola bottles in the background. It is seen to be almost the same color as the background. Many people can believe that it symbolizes the fact that the factory is hiding a secret. Maybe the factory does not produce perfect Coca-Cola bottles. It cannot be trusted in reality, but the Coca-Cola company