Coca Cola Rhetorical Analysis

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America the Beautiful
During the Super Bowl season of 2014, the Coca-Cola “America the Beautiful” commercial has evolved into a big controversial issue in the media. This corporation advertised their product with a short commercial displaying images of the varied population of the United States while featuring children singing “America the Beautiful” in many different languages. They purposely emphasize how the people in the video are holding their coke products as they are happily dancing and enjoying their life in our nation. Even though Coca-Cola corporation has excellently applied logos, ethos, and pathos appeals to establish their supports toward diversity in America; they have failed to advertise the products as their commercial became …show more content…

The commercial emphasizes the logical truth of America by showing that this is a country contains many different people, with different races, religions, and ethnicities. People from different countries immigrate to America for many different reasons, and when they do, they become parts of the American citizens. As a global corporation, Coca-Cola is very smart to recognize that there are people from different countries in America, and appeal to everyone in America instead of just the U.S.-born Americans. By broadcasting this commercial, Coca-Cola wants to relay the massage that anyone is as important as others and want to bring everyone together through their products. Also,
Another logical reasoning contained in this commercial is that if one drinks Coca-Cola products, not only will he/she become part of the America, he/she will also complete his/her duty as an American …show more content…

The music, activities, and facial expressions of the children and adults are purposely portrayed in the commercial to evoke positive emotions from the viewers. They feature the song. “America the Beautiful,” in different languages to help their products reach out to diverse people across the nation. Also, this advertisement captures moments of several people of different ages, genders, ethnicities, and religions happily interacting with each other on the American soil. This commercial creates the feelings of hopes, happiness, hope, and peace for their viewers. Their purpose is for everyone who lives in America, regardless of specific groups or ages, to be touched by this advertisement and rely their

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