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Use of pathos in advertisements
Rhetorical Analysis essay of the Super Bowl commercial
Use of pathos in advertising
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The Super Bowl is a great way to spend time with your friends and family! What a better way than spending time with your loved ones while watching football? Everyone gets together to abide with the people they love. The Super Bowl commercial “Football is Family” is an outstanding example to promote football.
The commercial does not exactly use logos in a very effective way. In order for the commercial to have logos in it, it would have to have facts in the commercial, showing us that it is a given fact that “football is family”. I do not exactly know when this commercial was aired on television, or who were the two teams playing in the super bowl. Since the commercial doesn’t not give us facts or any kind of expert testimony that Football is family this commercial does not use logos in an effective way.
In this commercial pathos used very well. The makers of this commercial did an excellent job on using babies! Babies are very eye catching because they’re just simply cute. They show the audience that these Super Bowl babies are “born from greatness” and turn out to be someone amazing later on in life, just like the men who play football, in their case the mean who are playing in the Super Bowl. They quote “who’s next?”, as a way of saying which baby is next
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The commercial uses all types of races showing that football is for everyone. People see the commercial and are immediately drawn to it, like I was. The commercial is promoting football, therefore they used babies as an example to show that everyone is born to be someone great, and to try and convince you to watch football with your family and friends. The lyrics in the songs say “you’re the meaning in my life, you’re my inspiration”, showing that this babies are the meaning and inspiration to their parents, and family members, knowing that they will become someone great in life. The commercial makes you want to watch the super bowl, or just football in
Many people enjoy the new car smell just as much as the actual new car. In today’s society there is a wide variety of companies and different brands to choose from. Companies have to advertise their products in a way that would stand out to the intended audience. The commercial for the 2017 Lexus LC adequately persuades its target audience, which is both male and female teenagers and adults, to take an interest in their product.
Logos is one of the three parts of the rhetorical triangle. In the Chick-Fil-A commercial the message that the cows are portraying is “Eat mor chikin” (cow campaign). The reason why the cow wants the audience to eat more chicken is because in their mind if people “eat more chicken, they will in turn not be eaten. (Meet the cows behind Chick-fil-A 's most successful campaign). The cows don’t necessarily show that they have emotions because they are supposed to be “fearless cows” (cow campaign) but if you connect the dots from my point about how it’s ironic to have a cow as the main character for a Chick-Fil-A commercial to the other point about the message “eat mor chikin” and to my last research point about why the cows want the audience to eat more chicken, then you would realize that they do have emotions. The literary term for emotion that appeals to the audience is called pathos. Pathos is the second part of the rhetorical
“you’re not supposed to be here” the first thing you here as the video opens up, “you’re not supposed to be here” that sentence easily gets manifested in your head. If someone says it enough times the person going after their dreams will start to believe this is true in this case, it was LeBron James. This is a form of ethos; it is your character and what you are supposed to believe whether it’s because everyone else says it or not. LeBron James for example and the other kids in the commercial could become
"Volkswagen Beetle 2011 Super Bowl XLV Television Commercial." Online video clip. YouTube. YouTube, 4 Feb. 2011. Web. 31 9 Mar. 2014.
Like many mothers all over the world, the moms in this commercial are shown encouraging and supporting their children not only with their actions, but through the use of their words. For instance, when the mother and little girl are shown in a car accident together, the mother looks at her daughter and says, “You’re okay. You’re oka..” In another clip, when a mother and her son are on a rough, stormy plane ride, the mother says to her son, “Everything is alright”. Through logos, the audience is convinced that you can always count on moms for mental reassurance that no matter the outcome, everything will be okay. As the children in the commercial grow up to be extraordinary athletes, the mothers are still there for their children, regardless of their age. This is proven when a young adult athlete cries on the phone to his mother before he competes in the Olympic Games, proclaiming, “I can’t do this anymore”. Very lovingly, his mom responded to him, “Son, I know in my heart you can”. It is words like these that truly capture the audience seeing that most people have heard motivational phrases like these from their own mothers. Seconds before the commercial has finished playing, the note, “It takes someone strong to make someone strong. Thank you, Mom” is displayed. This is P&G’s final attempt at proving to the audience what their purpose for creating this commercial is. The logos shown throughout this commercial delivers detail and a sense of perception to the
Overall I thought this commercial had many strengths. I thought its biggest strength was the emotional appeal. The fact that they used a deaf professional football player’s life story really drew people in. I believe the moment when
Advertisements are all over the place. Whether they are on TV, radio, or in a magazine, there is no way that you can escape them. They all have their target audience who they have specifically designed the ad for. And of course they are selling their product. This is a multi billion dollar industry and the advertiser’s study all the ways that they can attract the person’s attention. One way that is used the most and is in some ways very controversial is use of sex to sell products. For me to analyze this advertisement I used the rhetorical triangle, as well as ethos, pathos, and logos.
The Super Bowl is a game that has been and will continue to be watched and celebrated by almost every American. Friends and families gather to enjoy typical tailgating snacks, while watching the national football leagues. However, the game is not the only aspect of the Super Bowl that grabs society’s attention. Super Bowl commercials draw viewers in by using tactics that are never seen in an average commercial. As time increases and technology further develops, do Super Bowl commercials such as Kia’s “Hero’s Journey” use different tactics to try to grab America’s attention or do they waste their time and money as Bruce Horovitz believes?
In the Doritos commercial advertisement, the logo is seen with the brand title. The Doritos logo is the more powerful of the two based on this information, because of how Doritos is widely known and recognized by all, while many of the sponsors on the billboard aren’t as immediately recognizable. The video describes how our society may not even care about the product being advertised, but we still read the billboard or watch the commercial. Also mentioned was the use of colors in a commercial, the marketing effects in politics, and even market research obtained by studying different cults.
There are tons of Superbowl commercials, most of them are great, but you forget about them. Then, there are the memorable ones, the ones you can't forget because they were so funny, so heartwarming, or so persuasive. The most persuasive commercial I found was the Verizon Superbowl commercial, Answering the Call. The mode of this amazing commercial was Pathos, an emotional appeal. The phone calls were really emotional and it was remarkable to hear all of these first-responders, and hear what they did to help all these people. Verizon really knew what to say to make us want to cry. Hearing all those people talk about the house-fires, or floods, or other tragic events, and hearing about them saving all those people is so heartwarming.
Normally people do not like to sit around and watch commercials, but when it comes to the Superbowl, it is a different story. Some people watch the Superbowl just to see the commercials! But why are these commercials so special? During the Superbowl large companies such as Buick, Skittles, Verizon, etc. make entertaining, eye catching, and persuasive commercials to try to get viewers to buy their products. Companies will use popular athletes and celebrities in their commercials because they know people will want what their idol has. Companies find various ways to positively represent their product.
The Super Bowl Ad I chose Was the Kia Niro ad, “Hero’s Journey”, starring Melissa McCarthy. The ad is about Melissa getting called out to save different things, the whales, the trees, the rhinos, and the ice caps. Each time, something happens and she gets hurt. A whale throws her off her jet ski, someone cuts down the tree she is in, a rhino chases her for being in its territory, and the ice breaks under her feet when she shoves in her “Save the Ice Caps!” sign. I selected this commercial because I saw it before and thought it was funny. The underlying message I got from it was that you should try to help the planet. The product, a Kia Niro Hybrid car, was barely mentioned in the commercial. It appeared every time Melissa was called to go
The Superbowl 2016 was a very entertaining game to watch. But one of the most entertaining parts that everyone loves the most is the commercials that they play each year. There are so many different commercials for different products that people are trying to advertise more. Out of all the commercials that i had watched this year i believe that one stood out the most. The Doritos commercials get better and better each year and this year it stood out the most. This year the Doritos commercial even though a little awkward was still entertaining. I know for a fact every time i go and buy a bag of Doritos i'm going to remember this commercial.
The super bowl is arguably one of the best times of the year for friends and family to hangout and watch some football, especially if your team is competing in it. This year, super bowl Lll (52) was one to remember. It was against the defending champions (New England Patriots), and the well-respected Philadelphia Eagles. Emotions were high and the two teams were ready to compete in the most important game of the year. They both came off of 13-3 seasons, and both had first round byes, with few challenges to getting to the super bowl. It was now just a matter of who could beat the other team out.
Almost every American family gets together on Super Bowl Sunday and throws a party to celebrate the “Big Game”. There are even some Americans who would like to argue that this day should be considered a national holiday. Almost every country has their own sport, whether it be soccer (also known as football throughout Europe), basketball, baseball, or ice hockey. However, other than the world cup, no other sport really has quite the audience or viewership as the Super Bowl. As we mentioned in class, people will pay a very large amount of money to go and watch this game. Dr. Stoll states that people will pay thousands of dollars for seats where you are not even able to see the field clearly (Stoll, 2018). What is it that makes the Super Bowl such a popular and or praised event? Why is it that we dedicate a full day to watching this football game, while spending hundreds if not thousands of dollars to go and see this