Emotional Appeal Of The Verizon Superbowl Commercial, Answering The Call

There are tons of Superbowl commercials, most of them are great, but you forget about them. Then, there are the memorable ones, the ones you can't forget because they were so funny, so heartwarming, or so persuasive. The most persuasive commercial I found was the Verizon Superbowl commercial, Answering the Call. The mode of this amazing commercial was Pathos, an emotional appeal. The phone calls were really emotional and it was remarkable to hear all of these first-responders, and hear what they did to help all these people. Verizon really knew what to say to make us want to cry. Hearing all those people talk about the house-fires, or floods, or other tragic events, and hearing about them saving all those people is so heartwarming.

First, Pathos is appeal based on emotion. Most advertisements tend to be "pathos-driven". The first phone call, was a women named Cedricka, she was calling Lieutenant Ray about him saving her from a house fire 4 years ago. She finally got to say thank you. She was choking up during the call, it was very heartfelt. The Lieutenant was caught off guard and was very surprised to be having this call with someone. It's safe to say that the Lieutenant won't forget this for a long time.

Second, the next commercial was between Brett Barrett and Deputy Johnson.

During a bad flood, Deputy Johnson carried out his two kids, a son and a daughter, out of the flood waters and to safety. However, the kids don't really remember the horrible flood, what the son remembers the most is the game that Deputy Johnson made up to ease their minds, called Splash Feet. Brett Barrett says "I don't know if you remember me or not, but my kids remember you." Next, the son actually got on the phone and talked to the Deputy. He said, "Thank you for carrying us." At this point, all of our hearts had melted, the kid saying thank you was adorable. You could hear it in Deputy Johnson's voice that he was ready to cry just like the rest of us at this kid's

words.

In conclusion, Verizon knew just what to say to melt our hearts and really remember this breathtaking commercial. From the phone calls they picked, to the way the put it together, it was astounding. It was definitely persuasive, because at the end, it said, "They answer the call. Our job is to make sure they get it." That alone was enough to make me want to switch to Verizon. Verizon hasn't had many Superbowl commercials, not one since 2011, in fact. However, this one was amazing.