Superbowl Commercial Essay

Normally people do not like to sit around and watch commercials, but when it comes to the Superbowl, it is a different story. Some people watch the Superbowl just to see the commercials! But why are these commercials so special? During the Superbowl large companies such as Buick, Skittles, Verizon, etc. make entertaining, eye catching, and persuasive commercials to try to get viewers to buy their products. Companies will use popular athletes and celebrities in their commercials because they know people will want what their idol has. Companies find various ways to positively represent their product.
One entertaining commercial was made by Buick, which is a car company. In their commercial, they used the celebrity appeal of Cam Newton. Cam was ideal for this commercial because he is a popular quarterback for the Panthers. In this commercial, Cam joins in on a game of football, played by young, teenage boys, and tackles one of the boys. This definitely grabbed the attention of viewers, so then, Buick made their move. They wanted you to think their commercial was about football, but towards the end of the commercial, a Buick was revealed. They were showing off a new car that they are trying to persuade viewers to buy.

Another entertaining commercial was made by a popular candy company, Skittles.

In this commercial, a boy was throwing Skittles at a girls window, trying to get her attention. Little did he know, the girl, her family, a cop, a burglar, and even a beaver were lined up taking turns enjoying the Skittles being thrown by the boy. It gave viewers a chuckle when seeing a burglar stopped committing his crime, and a cop stopped doing his job, just to enjoy some Skittles. Then, as if that didn't already have your attention, Skittles added a beaver into the mix of people. This was more appealing for animal lovers and young viewers to

watch.
Some commercials can be portrayed in a more persuasive way than others. Of the Buick and Skittles commercial which was more effective? The Buick commercial used a celebrity, while Skittles used a group of unfamiliar people/animals. Some viewers may not have approved of the celebrity that was endorsing Buick, making them not want the product as much as others. Skittles portrayed several people/animals enjoying their product, where as Buick just gave a quick view of their product. Therefore, Skittles was more effective at showing appeal in their product.
As the years go on, Superbowl commercials improve. Companies have to work, and think hard on how to get attention on their commercial and product. They have to make sure their commercials entertaining and eye grabbing, while still trying to get their point across. Some even take the risk of using a celebrity that some may dislike. In the end, it is worth it, the companies give great, entertaining commercials. That is why people are so willing to watch Superbowl commercials.