Rhetorical Analysis On Mcdonalds

Richard and Maurice McDonald founded McDonalds in 1940. It was originally opened as a barbeque restaurant, but later converted into a hamburger stand. McDonalds’ are found in over 119 countries, serving about 68 million costumers a day, at 35,000 different locations. 75 years later, it is worth over 98 billion dollars. McDonalds has always significantly relied on advertising to appeal to their consumers. They use all different types of advertising: billboards, TV, papers, social media, and many others. Appealing to their costumers is what makes them so successfully. Although it is known to be unhealthy, they find a way to make their products look pleasing. In this commercial they use well-known people to show of their product, using logos, pathos, and ethos.

McDonalds’ uses pathos to excite the viewers of this commercial.

LeBron James is one of the most known basketball players in the world, along with Dwight Howard. McDonalds begins the commercial with Howard on the basketball court shooting around, and then LeBron walks in with a bag of McDonalds. The viewer is automatically excited because it is LeBron and Howard, but also because this is a remake of one of their earlier commercials with Michael Jordan. Which was one of their most successful commercials. Howard challenges LeBron to a game, with the McDonalds as the prize. A challenge is always used to show excitement. McDonalds does a good job expressing the excitement that the viewer feels. They add fast, hyped up music while the two athletes are having a dunk contest. At the end of the commercial it shows a man saying, “Thanks for lunch.” This is meant to be the viewer watching the commercial, and McDonalds way of telling them if they eat their product it will be as exciting as watching LeBron and Howard in a dunk

contest.
They also used the appeal of logos in this commercial. McDonalds is using famous athletes to advertise their product. This is a very successfully advertising technique because so many people look up to famous people. They use them to show that their product is what very successful athletes, or people, eat for lunch. Therefore, you as the viewer think if you are eating at McDonalds you are a successful person. They also use LeBron and Howard because they are two of the more favorite NBA players. This gives the viewer the emotional appeal because fans feel connected with their favorite players. In a lot of cases people follow and act like the people they look up too, leading the viewer back to the idea getting McDonalds for lunch will make them more like that person. McDonalds use of logos draws consumers closer to their products. Creating that emotional connection in their advertising helps make them more successful as a company.
McDonalds is one of the most successfully businesses in the world. If not the most successful business, it is without a doubt the most successful fast food restaurant in the world. Their ability to connect with consumers through advertising is almost amazing. The use of ethos, logos, and pathos can be found in almost all of their advertising. The use of famous athletes adds to their success. Without successful advertising it is hard for a business to succeed. McDonalds use of logos, and pathos in this commercial is very effective. They were able to bring a positive, and thrilling vibe to their name, and that is what makes them so successful in promoting their company.