Rhetorical Analysis Of Dame Ellen Macarthur's TED Talk

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Circular economy advocate, Dame Ellen MacArthur, in her TED Talk speech, “The surprising thing I learned sailing solo around the world”, recounts a remarkable sailing solo in Southern Ocean at 24 years old. Ellen MacArthur’s purpose is to convey the idea that the importance of global circular economy which she learned from the sailing solo around the world. She adopts a soft but audacious, and professional tone in order to appeal to her sailing experience and the global issues awareness in her adult readers. Ellen MacArthur begins her speech by recounts her fist sailing experience at 4 years old to build imagery for audience about sailing, then point out her dream was to sailing around the world. Then the whole speech could separate into two part, the first is the experience speaker had that sailing solo around the world successfully, and then the turning point “ Suddenly I connected the dots” and the paragraph above facilitate the connection between those two part, in the following paragraphs, the speech drop into new …show more content…

The speaker builds on her ethos by explaining with clarity and eliminating her sailing experience at 4 years old and 24 years old, the speaker also claim the reward they got that they were able to drive ahead of the record within that depression. Ellen MacArthur uses her past experiences to identify herself as the expert to enhance credibility. Hence, audience would pay more attention to what she learned from her sailing experience. The speaker states her speech based on audacious tone, humor tone and sentimental tone through pathos at the first part of speech. When she describes her sailing dream the exciting passion spread cross her audience by the audacious tone, and the humor tone may attract audiences’ attention on her speech, when she retrospect her great-grandparents the sentimental tone appeal to all audience that they would understand Ellen MacArthur

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