Introduction
The objective of this case study is to analyze the way forward for Quality Foundry in the face of increased competition, dwindling fortunes, declining quality, customers’ complaints and low employee morale. In order to do this, the current mission statement will be critically examined and a better mission and vision statement will be written with its guiding principles.
The fact of the case is that the management of Quality Foundry observed a decline in foundry industry between 1960’s and 1980’s from more than 1200 companies to about 400.They also discovered that customers were not happy with the quality of the products supplied by them. Ten years later, Quality Foundry made a commitment to quality by hiring a Quality Assurance
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A mission statement must communicate the organization’s reason for being, and how it aims to serve its key stakeholders.
Mission statements must play three critical roles: communicate the purpose of the organization to stakeholders and inform strategy development; develop the measurable goals and objectives by which to gauge the success of the company’s strategies.
A mission statement must not be too long. Mission statements are typically short paragraphs that are one to three sentences in length. It must not be a mini-novel like the one in the case study. It must not lack inspiration; it must not be boring.
Mission statement should be powerful enough to incite passion and excitement from those who read it. It must not be too generic or broad to be meaningful. It must devoid of jargons.
It must be tested with the employees. It must not be one man exercise.
The current mission statement lacks most of the guidelines above.
SUGGESTED MISSION STATEMENT FOR QUALITY FOUNDRY To remain true to our name by providing foundry products tailored to meet the specific and ever-changing needs of our customers. We build value for our investors through the strength of our customers' satisfaction and by consistently producing superior quality products. To achieve this, we need a complete attitudinal change on the part of every employee and commitment to continuous quality
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o Partners: Sustain a reliable network of customers and suppliers and value their suggestions. o Profit: To improve the return on investment while being mindful of our overall responsibilities. o Productivity: Be a highly effective, lean and dynamic organization. This will improve the quality of our products, enhance our productivity and elevate our service and response level to our customers.
Conclusion
It is not enough to have the best mission and vision statements if the top management is not committed to it. Mission and vision statements should be a guiding principle. If the management of Quality Foundry fails to abide by what is written in the mission and value statements it will easily be noticeable by the customers and the general public and nobody will take the company seriously. Mission statement should be reviewed from time to time to be sure the company still abides by the tenets of what is written therein. Management should not just write a mission statement, but they should be seen to put it practice. Mission and vision statement should not be a one-man
The reader is quickly lost in all of the detail in the statement leaving them with no sense of direction or empowerment. The statement has the necessary content to be a quality mission statement if the current version is shortened.
Mission and/or vision: list and critique the validity of your organizational mission statement and assess the level of employee 'buy-in' the organizational vision.
A mission statement express the core purpose of an organization and its reason for existence. Mission statements are vital to an organization because they communicate and set the foundation of the purpose of their existence. They shape the attitudes and behaviors of the members of the organization and the perceptions of the public (Hess, 67).
Metallix Scotland Limited is a traditional manufacturing company based in Edinburgh. Employing 270 staff, the company mechanizes components for the automotive and aerospace industry. In order to ensure the quality of its products, MSL has relied upon customer Quality Assurance audits. However, it has been decided that the company will gain ISO 9001 accreditation and the customer base have supported this decision and agreed to the move. On the other hand, gaining ISO 9001 requires a lot of commitment and highly trained staff.
This Company made their mission statement in 2012 and according to me this mission and vision statement is good but these need loads of changes as I have read in this course mission statement should be:-
A mission statement is important because it creates the general big picture of the company and every employee can relate to it no matter what their job within the company is. With a list of values and norms the Ivanovics create a level of expectation when it comes to attitude and behavior. If the owners follow the same values and norms as the employees, the employees will feel like they are a meaningful part of the business. This will allow the employees to feel more committed to their jobs.
An article discussing the importance of a mission statement states that a mission statements’ job is to outline the organization’s unique purpose and establish the basis of its values and traits, as well as describe the attitude that is to be expected of those a part of the organization. Furthermore, this philosophical foundation sets the “tone” for physical actions, meaning that the content of the mission statement can determine the behavior of personnel (Hitt & Ireland, 1992).
A mission statement should define the organization, why they exist, who they are serving, and what products and services they offer (Aguinis, 2013). Aguinis (2013) includes eight components for a good mission statement. These components are products or services offered, customers being served, benefits to their products or services, technology being used, growth and profitability, managerial philosophy, public image, and self-concept of business by the employees and stockholders (Aguisis, 2013).
This mission statement is clear, they want to be the best in fashion. A mission statement is a summary of the values and aims of a company. The mission statement of a company is usually directed at those looking to buy shares rather than the customers themselves. ASOS currently has around 4,000 employees despite being a global company; as ASOS is based online, then less employees are needed to help run the business.
In conclusion, this organization should focus more on their employees and less on profitability. This reasoning comes from the idea that efficient and appreciated employees will dictate the future of an organization through their quality of work and their outlook on the company they work for. Implementing rewards for employees and showing appreciation towards them will make them feel honored to work for such a company. In addition, word of mouth from employees will dictate in the inflow of new or current customers. If employees are treated fairly and respectfully, they are more likely to recommend their place of employment for shoppers. Finally, the implementation of a hybrid culture will benefit the company by meeting the needs of the employer, employees and customers alike.
A company mission defines the firm 's core intent and the business or businesses in which it intends to compete. Papa John 's has four different mission statements that apply to four different groups of Papa John 's stakeholders. Those four mission statements are:
A mission statement is a powerful message that companies or organizations set to be the focus and reason behind why or how they manage things. They are used to help their potential members, employees, or buyers understand their passion. It is of great importance that the mission statement is upheld or it becomes ineffective. These statements are written differently, but they are used for the common objective. The mission statement at Spring Hill College is a well written statement that uses effective style, has a clear focus, and can be interpreted by a varying audience.
Quality is a very important thing in an organization; therefore it is not possible to improve the quality of a product or service substantially without major changes in all aspects of the organization. Because quality is so important if changes aren’t made throughout the organization the output of the product will no be very successful. Everyone in the organization plays a major role in the out come of its products.
The code of ethics can be perceived as a moral directive, which can in turn attain prideful outcomes (Fritz et al., 2013). The mission statement is a support tool to be used for an organization as a boost within the community and public. Achievement is a goal for an organization. An organization communicates through their policies, code of ethics, and mission statements. An organizations influence helps to create and assist in the functioning among the leaders, individuals, and the organizational culture (Verbos et al., 2007).
A company’s mission is just a big goal that needs to be accomplished within a certain amount time and should support the company’s overall vision. Within the organizations mission there can be smaller goals which need to be achieved to attain the mission. A mission statement will describe, “the purpose of the company, and/or what the company strives to do” by a certain time. (Hill, Jones, & Schilling, 2015). “A mission statement communicates the organization’s reason for being, and how it aims to serve its key stakeholders. Customers, employees, and investors are the stakeholders most often emphasized, but other stakeholders like government or communities (i.e., in the form of social or environmental impact) can also be discussed” (Carpenter, Bauer, & Erdogan, 2015). Mission statements are often longer and more in-depth than vision statements and are usually have a shorter time period associated with