Tourist Eating Habits and Jamaican Cuisine Marketing

1282 Words3 Pages
bulb-icon

Recommended: Literature review on how social media can promote tourism

“Understanding how tourists' eating habits benefit the restaurants in Jamaica, and determine if Jamaican cuisines are being effectively marketed online”
By
Lori-Gaye Tennant 10T10647
And
Faithlyn Murray-Hinds – 01T247 in Partial Fulfillment of the
Requirements for the Degree of
Bachelor of Science
In
Tourism, Hospitality, & Entertainment Management
Excelsior Community College
Research Methodology (RMTD3401)

Date: March 13, 2018

Literature Review
Introduction
Food is considered as a reflection of the culture of a country and its people. It is therefore, the ideal product to offer as an attraction in a destination and can be used as a marketing tool (Colen & Aviele, 2004). Food has been improved and reorganized to focus more on destination …show more content…

Can social media be used as an effective marketing research tool?
As a result of the study, stakeholders within the Tourism Sector will benefit by understanding the correlation between a region’s food and culture, they will be better able to brand, market, target and position the destination if they understand the usefulness of social media in the decision making process and the importance of utilizing the available platforms to get tourists’ attention.
Therefore, destinations who can provide gastronomical experiences will find themselves within the gastronomy tourism sector. Thereby, upgrading their facilities and train staff to meet tourists’ expectations. By positioning themselves in the designated market they will also benefit from an increase in tourist’s visits, boost sales and grow the island’s Gross Domestic Profit (GDP). It is also hoped that the findings will be helpful to academics, tourism organizations and destination marketing organizations (DMO).
Literature …show more content…

E. & Cai, L. E. (2011). Food as a form of destination identity: A tourism destination brand perspective. Tourism and Hospitality Research, 11 (1), pp. 30-48
McCarthy, L., Stock, D., & Verma, R. (2010). How travelers use online and social media channels to make hotel-choice decisions [Electronic article]. Cornell Hospitality Report, 10(18), 6-18.
Naidoo, P. and Ramseook-Munhurrun, P. (2012). The Brand Image of a Small Island Destination: The Case of Mauritius. Global Journal of Business Research, 6 (1), pp. 55-64.
Kivela, J. and Crotts, J.C. (2006). Tourism and Gastronomy: Gastronomy’s Influence on How Tourists Experience a Destination. Journal of Hospitality & Tourism Research, 30 (3), pg. 354-377.
Leung, D. ,Law, R. ,Van Hoof, H. & Buhalis, D. (2013) Social Media in Tourism and Hospitality: A Literature Review. Journal of Travel and Tourism Marketing, 30 (1-2), pp. 3-22
Prayag, G. (2009) Tourist Evaluation of Destination Image, Satisfaction and Future, Behavioural Intention. Journal of Travel and tourism marketing, 26(8), 826-853
Rand, G. & Heath, E. (2006) Towards a Frame Work for Food Tourism as an Element of a Destination Tourism. Tourism and hospitality research, 9(3),

Show More
Related

  • What Is The Difference Between Applebee's And Olive Garden Comparison Essay

    829 Words  | 2 Pages

    After a long day in school and studying, every student needs a night off to just relax and enjoy a meal at a restaurant. In this modern time, some aspects of a restaurant can be the deciding choice. Many choose their restaurant of choice based on either those they are with, their personal, cultural appetite, their routine eating habits or their mood. Some of these preferences are similar yet others are the deciding differences. Two common franchise restaurants that pose differences are Applebee’s and Olive Garden. These two restaurants present their differences in environmental and food options causing a choice between them.

    Read More

  • Analysis Of In N Out Vs. Shake Shack

    1023 Words  | 3 Pages

    Social media is a key tool that has changed both our everyday lives and the way we do business. In the modern world, almost everyone who has a smart phone – and most of those who have computers - also hold accounts on a social media company. Currently, In N Out Burger and Shake Shack, two of America’s most buzz-worthy restaurants, are exhibiting great success at using the social media world to promote their businesses. Both companies have established a presence on many of the most popular social media outlets, including Facebook, Twitter, and Instagram. Each of these burger-focused restaurants, however, has demonstrated a very different approach to their social media.

    Read More

  • Cuisines and Cultures from Columbia and Ecuador

    680 Words  | 2 Pages

    Families have food and drink recipes created and passed down from generation to generation. Some families are known for their specialty dishes. Countries are no different as they have special items that they grow and export. There are menu items that represent the self-image and identity of the country. Cultural traditions will determine the what, and why of a particular cuisine. These foods are served in restaurants as well as homes with pride. There will usually be a well told story behind the selection. Agricultural conditions will sometimes play a significant role in the finished product. Some of the cuisine selected as specialties may be the same for another culture. The only difference could be the selection of seasonings which are readily available to them or the side dishes served. History, heart and culture are the essential ingredients in a nation’s cuisine of choice. The opportunity to indulge should never be turned down (Away2013).

    Read More

  • Consider The Lobster By David Foster Wallace Analysis

    641 Words  | 2 Pages

    Food tourism is a growing industry that involves tourists going to new places to eat, drink, and experience the local flavor. David Foster Wallace’s essay Consider the Lobster is a commentary on American food tourism.

    Read More

  • Japanese and Australian Culture: Food and Cuisine

    836 Words  | 2 Pages

    Cuisine is a big factor in the identity of a culture and many people will list food as a factor that makes a country what it is, even using Damper for an example, many people see it is an Australian classic and part of Australia's history. Analysing these two iconic recipes, we can begin to view what kinds of communication is used and by looking at this, the history and the shaping of culture we gain a deeper understanding of the impact and importance of food in both Australia, Japan and around the world. Through this analysis it is hoped that a better understanding of these topics is acquired and an in depth reflection is produced.

    Read More

  • Chinese Food Vs American Food Essay

    1277 Words  | 3 Pages

    A defining trait of every country, whether it be Italy or India, is the type of cuisine that they serve. One of the best ways to gain an understanding of a country’s culture is through their food. While some people would deem other aspects of a culture as more important, it is a feature easiest to explain and relate to. A distinguishing fact is that food is both physical and mental in that its creation takes dedication and effort; food is able to create emotions given the proper setting. As cooking traditions evolved throughout the years, to fit people’s ever changing tastes, so does the culture. They are parallel to each other in that as one aspect of culture changes, so does the food and vice versa. Two of the most popular types of foods in society today are American food, and Chinese food. The typical features of how food is prepared and made, the tastes preferred, the utensils, and the beliefs about the food's properties are all reflections of the American and Chinese cultures.

    Read More

  • Global Business: London as a Touristic Destination SWOT Analysis

    1433 Words  | 3 Pages

    Tourism industry has many pillars which makes it effective, destinations, products, infrastructure, tourist security, marketing and so on, one of them is re branding of a destination, which is considered immensely important to cater the needs and wants of tourist and destination itself. This essay will critically evaluate the destination chosen which is London, its current situation for tourism activities, places and services which are offering to tourist and then moving onto the other side discussing the products or places which has not been promoted as like others, re branding them, creating a new slogan for marketing strategies, attracting and giving information to tourist via promotional activities to sell these brands.

    Read More

  • Analysis Of Hospitality And Tourism In Jamaica

    1402 Words  | 3 Pages

    The Hospitality and Tourism sector is characterized as the fastest growing sector in Jamaica. Many tourists from all over the world travel each year because of the country’s beaches, culture, climate and landscape. Despite the contribution of other sectors the Hospitality and Tourism is still the giant industry that contributes largely to Jamaica market share. In this paper, we will call the Hotel that I am employed ‘Hotel A’ for privacy reasons. Hotel A was formed in 1981and has developed to be one of the largest all-inclusive resorts in the country, tackling all factors that impact on its overall success. Some of these factors are political, economic, social, technological environmental and legal factors called the PESTEL framework. “A

    Read More

  • Social Media And Hotels

    1261 Words  | 3 Pages

    In the past, the tourists were usually more influenced by the comments and opinions of friends and relatives; however, social media is taking place nowadays. The impact of social media tools for travelers and hoteliers has been paid highly attention since the presence of TripAdvisor. Because of the development of technology, social media has been widely adopted by travelers to search, plan, organize and share their travel stories and experiences by using the tools like Twitter, Facebook, TripAdvisor, YouTube and some other social network sites.

    Read More

  • Elements of Marketing New Zealand for Tourism

    2362 Words  | 5 Pages

    Tourists are more dependable on website to get the information and overview of destination. Therefore one of the website of bay of island is www.tourism.net.nz, which gives complete information. In this assignment, we will mainly discuss about marketing mix, customer wants, creating value for the customer, destination location and tangible experience from tourism marketing perspective.

    Read More

  • The Influence Of Ethnic Restaurant

    1433 Words  | 3 Pages

    When a person enjoys a dish from a different country, this can cause a positive perspective to the culture itself. According to SooCheong Jang and Jooyeon Ha, authors of “The Influence of Cultural Experience: Emotions in Relation to Authenticity at Ethnic Restaurants.” A study conducted to identify customers’ cultural experiences with authenticity of ethnic restaurants. “This study uncovered that a customer’s experiences with a particular culture are a significant factor for eliciting positive emotions regarding authentic aspects of ethnic restaurants” (302). Furthermore, the authors suggest that providing different parts of one’s culture (including their food) will get people more interested in different cultures (302). Ethnic restaurants can become the start point that gets people interested in different cultures. To encourage people into learning more about different cultures, ethnic restaurants can give out flyers about their culture to their customers or add a factoid of a certain dish next to it’s name in the menu. This can increase the chances of a customer getting to the start point of being interested in learning about a different

    Read More

  • Australia's Impact On The Hospitality Industry

    705 Words  | 2 Pages

    Australia is one of the most culturally diverse countries in the world, with a unique history shaping the diversity of the people, their cultures and lifestyles [8]. It’s possible to find any food desired in Australia, due to the vast multicultural society. Migrants from all over have immigrated to Australia, bring their culinary traditions and creating an abundance of fresh food all year round in Australia [6]. This leads to the statement “Australia doesn’t have its own cuisine; it just borrows from the neighbours”, relating to Area of Study 4: Sociocultural Influences, as Australian cuisine has been influenced by a wide variety of cultural groups over the past two centuries. To research the impact on the Food and Hospitality industry from

    Read More

  • Bing Sat: The Symbol Of Good Old Times

    1596 Words  | 4 Pages

    food and culture a reader. Second Edition. Carole Counihan and Penny Van Esterik, eds.(New York, Taylor＆Francis, 2008)

    Read More

  • The Importance Of Social Media In The Tourism Industry

    949 Words  | 2 Pages

    To promote destinations and build their unique touristic image, DMOs have started using social media as a destination marketing tool. It helps them have a better understanding of how tourists from around the world perceive this touristic destination and build marketing strategies on that basis (Neuhofer et al., 2012 as cited by Kavoura and Stavrianea, 2015) . Social media also help DMOs interact with the tourists and build and maintain online relationships with them which would attract them more to the destination and ensure their loyalty on the long term (Page, Buhalis and Hays,

    Read More

  • Touristic Destinations: Tourist Motivation

    2674 Words  | 6 Pages

    When people travel to a destination, they sure have some motivation to motivate them to make the decision. ‘Motivation’ is the key term that will make the tourist to consider the reason to travel around. During the decision making process, people will consider some of the reasons before they confirm travel to a destination. The research that has conducted in The Netherland found out a remarkably high propensity to travel, 70% of the populations are taking one holiday per year and 24% was taking two holidays per year for holiday. Some of the people will affect their decision making by looking at destination image or some of the impact advertising. On the internet, business people will use image and advertising to attract tourist to travel to the destination by using image that they edit before. This is part of the marketing to promote their country to tourist. For family traveler, they will consider the distance and transportation travel to the destination. When go for travel, tourist will bring the whole family to travel. Then, they will consider old people who travel long journey are very hard for them. If one of the family members are senior citizen, they need to consider their healthy. Some of the senior citizen cannot take long journey, such as they have sickness. Bring children go for holiday also need to be consider. Some of the children will afraid of the highest in the plane, so they will feel uncomfortable. There is plenty of reason need to consider before making any decision to travel. For understanding tourist motivation and decision making is for two main reason, planning consideration and economic consideration. (Page & Connell, 2009) Before the tourist travel to a destination, they need to think about culture, climat...

    Read More

More about Tourist Eating Habits and Jamaican Cuisine Marketing

Open Document