Global Business: London as a Touristic Destination SWOT Analysis

1433 Words3 Pages
bulb-icon

Recommended: Marketing for hospitality and tourism

Global business is widely growing and increasing day by day, it has indeed manufactured benefits to both world and individual economy of a country. It plays a vital role to make it sustain in the long term profitability and also helps to improve interconnection between countries. Tourism business is however inter-related with world business and economy as it contributes a large amount of money exchange and also cuts the boundary of cultural and social backgrounds in other words the world has become local to everyone through tourism and globalization. Tourism in other words is a business which has grown globally and has become popular by marketing its products and aquatics every where around the world. Tourism industry has many pillars which makes it effective, destinations, products, infrastructure, tourist security, marketing and so on, one of them is re branding of a destination, which is considered immensely important to cater the needs and wants of tourist and destination itself. This essay will critically evaluate the destination chosen which is London, its current situation for tourism activities, places and services which are offering to tourist and then moving onto the other side discussing the products or places which has not been promoted as like others, re branding them, creating a new slogan for marketing strategies, attracting and giving information to tourist via promotional activities to sell these brands. The aim of this essay is to carefully examine the existing resources of tourism within the destination their potential and weakness, SWOT and PEST analysis, statistics of tourist visiting and comparing those numbers and their demographic factors so on. Moreover the objectives of this essay is to discuss and me... ... middle of paper ... ...sity of Surrey, UK. Greater London Authority, (2008). London’s Central Business District: “Its global importance”. Greater London Authority, London .UK. Pike, S. 2012. Destination positioning opportunities using personal values: “Elicited through the Repertory Test with Laddering Analysis”. Tourism Management. 33. pp.100-107. UNWTO Tourism Highlights, 2013 Edition, Available at http://dtxtq4w60xqpw.cloudfront.net/sites/all/files/pdf/unwto_highlights13_en_hr.pdf. Last Accessed 2014 Visit Britain, (2013) , Available to view at: http://www.visitbritain.org/mediaroom/archive/2011/filmtourism.aspx Last Accessed 2014. Wallop, Harry. telegraph.co.uk. N.p., n.d. Web. 3 Nov. 2009. Thomas Buttafarro, Jr. Joseph Deluca , Katelyn Gensler. (2009), London The World’s City. BDG Consulting, Inc. London. City View Magazine Aug. (2009): “Works in Progrss.” 8-11. Print.

Show More
Related

  • Revitalizing Downtown London Ontario

    505 Words  | 2 Pages

    Objective- To build on and realize the strengths of the downtown as the heart of the London community: an international centre for the arts, culture, tourism, education, and knowledge based industries, and a leading national business, finance, and government centre.

    Read More

  • London As A Case Study: London

    1947 Words  | 4 Pages

    London has a vast history which talks about major 8 time periods. This will help in identifying the areas which triggered the urban transformation.

    Read More

  • Concepts Associated with Tourism Developments in Blackpool

    4169 Words  | 9 Pages

    In this report I will be looking into the theoretical concepts associated with tourism, leisure and hospitality developments and evaluating the social, economical, political and environmental impacts of tourism in Blackpool. I will be ...

    Read More

  • The Gentrification Theory: Ruth Glass

    1353 Words  | 3 Pages

    Allen Scott (2008), Social Economy of the Metropolis; Cognitive-Cultural Capitalism and the Global Resurgence of Cities.

    Read More

  • London's Economy

    2317 Words  | 5 Pages

    Weidenfield and Nicholson, London. Ch 2. King, AD (1990) ' Global Cities: Post-Imperialism and the Internationalization of London.' Routledge.

    Read More

  • Understanding Consumer's Behavior

    1463 Words  | 3 Pages

    For the introduction, brief information regarding my purchase and the travel and tourism industry is presented. It was then followed by the explanation of the 2 chosen theories from two different chapters.

    Read More

  • Analysis of Global Cities

    1498 Words  | 3 Pages

    Sassen (2001) defines a global city as one within which “the linkages binding a city have a direct and tangible effect on global affairs through socio-economic means”. Sassen emphasises the ‘global’ importance of these cities. However, we must study the individual locations this global entity consists of, in order to fully understand the whole; something we have endeavoured to achieve through a focus on the districts of Shoreditch and Hoxton. To begin our report, we will first outline our research methodologies. Following this will be a literature review, analysing and summating the literature we have studied to support our fieldwork. The main section of the report will comprise our analysis of the question, exploring the transformation of London’s ‘industrial, occupational, income and residential’ structures. We will then discuss our analyses, drawing a conclusion focussing on the extent to which we believe London has been transformed.

    Read More

  • Philippine Tourism Case Study

    740 Words  | 2 Pages

    Thus, the birth of the WOW Philippines campaign to integrate and boost the Philippine tourism industry across the globe. The purpose of this paper is to analyze the assertion on how the Department of Tourism represents the Philippines as an ‘exotic’ destination in its 2001 Tourism Destinations Campaign-WOW Philippines. After several changes in the Department of Tourism platform, in 1986 under Executive Order Numbers 120 and 120-A signed by President Corazon Aquino, the Department of Tourism was refurbished, continuing its mandate in preserving tourist and cultural destination along with coming up with different tourism campaigns. In 2003, through the supervision of the Department of Tourism under Secretary Richard Gordon with the help of BBDO Guerrero Advertising Firm, he commenced ‘Visit Philippines’, which has been tagged as one of the most successful tourism campaigns.

    Read More

  • The Importance Of Destination Identity And Identity

    2046 Words  | 5 Pages

    Destination positioning is built by the induced and the organic image of tourist, in relation to the cognition, affect and conation. These are influenced by tourists awareness set, evoked set and top of mind awareness (ToMA). Moreover, other factors which influence conation are travel context, motivation previous visitation, demographics, and attribute determinance. A favourable brand positioning leads to tourists’ likeliness to purchasing a holiday to a certain

    Read More

  • Critical Essay: Tourism And Responsibility

    849 Words  | 2 Pages

    The book is written by three authors, Martin Mowforth, Clive Charlton and Ian Munt. Martin Mowforth is a part timer lecturer while Clive Charlton is a principal lecturer and helps to solve the problems of environment, transport, tourism and development. Ian Munt is a consultant and worked on various types of projects over the world. The book is published on year 2008, with the title of “Tourism and Responsibility” which focuses on the nature, ecotourism and ‘sustainability’ upon the recognition of the social dimension of tourism. Besides, the book mentioned the responsibility and the activities occurred in Latin America and Caribbean. The issues happened in the country also discussed in the book such as the problem of the poverty. Authors also

    Read More

  • Tourism as the World's Largest Industry

    1008 Words  | 3 Pages

    Tourism is a typical activity of fashion that the public participate widely and it has grown in importance over recorded human history. Innumerable articles refer tourism as “the world’s largest industry”; policy-makers, analysts, and scholars often speak of the size of the tourism compared to that of other industries (Smith 2004: 26). These series of misleading statement, together with the mass media’s reports (out of context), make the idea that tourism is a single large industry branded into many people’s minds. However, in this essay I will demonstrate that it is a simplistic and misleading idea, which should be replaced by the plural term, “tourism industries”. Moreover, tourism is not the world’s largest industry, but largest service sector.

    Read More

  • Adventure Tourism Essay

    781 Words  | 2 Pages

    This essay is the respond to the Local Council Member who has wrong idea about a common archetype of adventure tourist. This misconception based on ignorance of current tourism industry, could potentially be a dangerous for local economy and development. The local authority must be well informed about present conditions with the tourism market, before they will make a far reaching decisions about the development direction in this industry. Currently, there are many organisations whose monitoring an international tourism business and this knowledge supposed to be good use for our common good.

    Read More

  • International Tourism Essay

    1438 Words  | 3 Pages

    Modern tourism encompasses a growing number of new destinations and such dynamics have turned tourism into a key driver for socio-economic progress. Apart from tourism impacting the domestic markets, it plays a significant role on a global level.

    Read More

  • What are Global Cities?

    560 Words  | 2 Pages

    Global cities are key command areas in the organization of the world economy, acting as a focus for trade flows and world finance and containing the principal marketplaces for the leading industries. These cities hold major corporate headquarters of TNCs, international banks and international division of labour (Macionis & Plummer 2012). Almost all of the world’s finance is controlled by twenty-five of these cities, with New York, London and Tokyo emerging as the three most powerful centres of world finance. But although these cities are the residences of large corporations and international systems of finance, they also have an increasing number of poor people. In Global cities, there is a sharp c...

    Read More

  • Understanding the Concept of Tourism Destinations

    893 Words  | 2 Pages

    A destination constitutes an amalgam of tourism products that are offered and consumed under a brand, the brand of destination. Since the majority of tourism activities take place at destinations, “they can be described a place at which visitor temporarily base themselves to participate in tourism related interactions and activities” (Pike, 2008, p.26). Leiper (1995), cited by Buhalis (2000), defines destinations as places that people choose to stay for a period of time, to take advantage of certain features or characteristics perceived as attractions. For Cooper, Fletcher, Gilbert, Shepherd and Wanhill (1998), the destination is the focus of the facilities and services designed to meet the needs of tourists. And because it is a compound of

    Read More

More about Global Business: London as a Touristic Destination SWOT Analysis

Open Document