Promotional Mix Case Study

1. I believe that three of the four elements of the promotional mix which are advertising, sales promotion, and personal selling apply to my Natural Energy drink.

First, the advertising section of the promotion mix is when a good or service is presented to a consumer through advertising. This form of promotional advertising is paid for by a sponsor.

The primary purpose of this advertising is to convince the stores to carry my product on the shelves. If a customer sees our advertisement, they might ask if the local health food store has our product in stock. If they do not, we might receive orders or inquiries about our product. By engaging in low-cost advertising such as newspapers and billboards, we will get our name out there. We want

Using this information will spend a small portion of our advertising budget on social media market (relying on the free options instead).

Second, sales promotion is also an essential element of our promotional mix. We will use sales promotions to create a demand for our product to capitalize on our advertising efforts. If we offer promotion discounts for our product or the customer sees it in an ad, they will be more willing to pull the trigger on the purchase especially for a product they have never tried before. (blackboard, 2016)

Our sales promotion will include a certain percentage of the regular price, buy one get one free deal, and other creative forms of promotions. These types of promotions will temporarily increase our sales, which are a good thing for a new company. However, it is important that we create a plan to retain these new customers long

We must convince buyers from stores to purchase our product using a face to face meeting. This type of selling requires that the seller builds a relationship with the purchaser because the success of the product depends on this relationship.

2. We will use the retailer marketing channel to market our product. This type of channel is used by big retailers to buy large quantities of goods from a company. These companies can be small, medium, or large if they have the capacity to meet the retailer 's orders. In this scenario retailers, such as Wholefoods would buy our product in bulk, therefore, taking partial ownership of marketing our product. For example, Wholefoods would advertise our product in their flyer. This type of marketing is valuable because the customer always picks up a flyer when they enter the