Essay On Marketing Mix

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Marketing Mix Paper
Ken Luppold
MRT/421
December 10, 2014
Dr. Ellison

Marketing mix term was originated back in the 1953 by Neil Borden. This terminology came from James Culliton’s analogy of the marketing procedure being compared to a “mix of ingredients” (Business and Knowledge Center/Marketing, 2014). The term ever since has been used a lot of time when the topic of marketing is brought up. The marketing mix consists of 4 elements; often referred as the four P’s (this phrase is interchangeable with the phrase “marketing mix”). (Business and Knowledge Center/Marketing, 2014)
The P’s
The four P’s of the marketing mix are price, place, product, and promotion. Each element has its significance, and it is important that …show more content…

The promotional mix can be achieved through many different ways such as advertising, personal selling, sales promotions, public relationships, direct mail, trade fairs and exhibitions, and sponsorship (Perreault, 2014). These four elements of the marketing mix are considered important factors of a marketing plan. The marketing mix is used by all organizations, such as for example Apple, Inc. (Business and Knowledge Center/Marketing, 2014)
A recommendation could be to target the middle class, the upper class buys whatever they want regardless. By advertising to the middle class and having promotions aimed towards them, it could make a difference in the bottom line.
Apple, …show more content…

It is yet uncommon to see a company which is thriving financially and competitively that does not use the concept of marketing. Marketing is one of the important keys to success for a company.

References
Accessessories for Apple Products. (2014, December 5). Retrieved from Apple, Initials: http://store./apple.com/us/browse/home/shop.accessories
Apple inc. : Services - company profile, SWOT & financial report. (2014). (). London: P Progressive Digital Media. Retrieved from h http://search.proquest.com/docview/1547619709?accountid=458
Business and Knowledge Center/Marketing. (2014, December 5). Retrieved from NetMBA.COM: http://www.netmba.com/marketing/
Perreault, W. D. (2014). Basic Marketing, A Marketing Strategy Planning Approach, 19th Edition. McGaw-Hill Company 2014.
Reid, C. (2010). The Price is What. Publishers Weekly, 2579270,4-6.
Steinberg, B. (2012). Why Apple had to Evolve it 's Appoarch, Advertising Age. Publishers Weekly,

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