The Marketing Mix Of Apple's Marketing Mix

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THE MARKETING MIX
A marketing mix is all aimed at selling a product, a company will create a marketing mix around a product to make sure it is advertised, in the correct price grange, is what the customer wants and is accessible for people to purchase.
Product
This is when a company must look at trends and decide if they are offering in terms of e.g. bright colours, features or size. This also involves benefits like reduced price. Apple surpassed customer expectation when they brought out the IOS operating system. Apple managed to bring out this new system before Windows 8 and Android stealing some of their customers. When it came to marketing the iPhone, Apple thought was that people will buy what others have. The unique white Apple headphones let everyone know who owned an Apple device. This was an intelligent selling strategy used by Apple that gave them constant advertising by their customers.
Price
Out of all the aspects of the marketing mix the price is the one that will decide how much profit a product makes. Price is mainly determined by how much a customer values the product at, customers will pay more for the quality of a product that they will have for a long time, or a reliable product that they know won’t break. Apple uses the technique of skimming price, this is when a product is put on the market at a
Companies need to think about where to sell their product or service to get the most sales. This could be in shops, online or companies could make their product exclusive to specific shops to increase demand. Due to Apples success in Greater China with revenue at more than $2.6 Billion, Cybermart International which is part of Foxconn (Apple supplier) announced they would open 500 new stores. This is an impressive number that will help increasing the popularity and visibility of Apple 's computers and their mobile devices in the

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