Marketing Analysis of Fantasticc Golf Company
Table of Content
Section page
Executive Summary 3
Introduction 4
Mission statement 6
Consumers’ analysis 6
Target market 7
Consumers’ characteristics 8
Market demography 8
Target market by cities 9
External Analysis of Sweden/Infrastructure 9
Business-Related Infrastructure 10
Consumer-Oriented Infrastructure 10
Economy’s analysis 10
Technical and Transportation Infrastructure 11
Political and Legal 12
Natural Resource Market Performance 12
Cultural 13
Social Environment 13
Competitive Analysis 13
Marketing Strategy 15
Marketing Mix 15-19
Product
Place
Promotion
Price (see financial attachment)
Executive summary
In 1984, Fantastic Golf Company was created in Tampa, Florida in order to manufacture and distribute high-quality, affordable golf clubs and equipment. Fantastic uses the same successful business model as high-end golf balls companies like Callaway, Titleist and Taylor Made. Design and assembly of fantastic clubs occurs at the Tampa facility. Like its high-end competitors, the company uses the latest golf club technology to create products with ultimate playability. But, fantastic provides its retailers with a mid-range price point and the best sales margins in the golf industry. The end result is a comparably high-quality, high-performance golf ball with a more attractive price tag. In January 2004, Fantastic Golf Company expanded its market to Sweden. By using the same business model like our home market, we were able to conquer a multi-bil...
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Perhaps the most versatile of the marketing Ps is promotion. It covers all phases of communication between the seller and the potential customer. It is versatile because a change in budget, media or target audience can be made quickly. Promotions also can be effectively changed for specific market segment efforts. Major promotional concerns include the following:
• Budget
• Timing
Distribution of promotional efforts
1. Advertising
2. Promotion
3. Publicity
Promotion strategy
1. Benefit approach
• Product point
• Benefit
2. Media
• Newspaper
• Shoppers
• Television
• Radio
• Billboards
• Direct Mail
• Magazines
REFERENCES
www.greenfeesavers.co.uk/holiday-sweden.html
www.sverigeturism.se/smorgasbord/smorgasbord/natrecspo/recreation/adv.html
www.mac.doc.gov/tcc/data/commerce_html/countries/Countries5/Sweden/Country
www.invgr.com/golf/intelligence_report.htm
Johansson, Johny K., Global Marketing: Foreign Entry, Local Marketing, & Global Management, Third Edition, Georgetown University, 2003
www.mac.doc.gov/tcc/data/commerce_html/countries/Countries5/Sweden/Country
Kotabe, M., & Helsen, K. (1998). Global marketing management. Temple University. New York: John Wiley & Sons.
With this discovery, Phil Young persuaded Fred Bommer, to “head up the Acushnet Golf Division” (Titleist Story - Titleist.com. (2016). They set out to develop the highest quality and best performing golf ball in the world; one that would be uniform and consistent in quality, ball after ball. A trait that is still found within the Titleist brand (Titleist Story - Titleist.com. (2016).
In S. E. Hinton’s novel The Outsiders, all is well until the end of this section; the innocence of Ponyboy of Johnny lost to the murder of Bob.The loss of Johnny’s innocence is the heavier surprise. He has mainly been the victim of his problems with his situations, showing the innocence, before
A little while ago I figured the best way to rid one of my stresses was to find a video on Youtube for instructions on how to properly use those damn toilet seat covers. Why are there no instructions? Why is it covered in armor? Does the flap go on the back or the front? Is it a poop slide? Is it a Splash guard? Do I do it the old fashion way and use squares to cover a semi-circle? That's too time-consuming and what if I walk out with squares on the heels of my shoe or a toilet paper tail? People in line will look at each other and wonder, "why didn't he use the toilet seat covers and save himself the embarrassment?" Would anyone tell me? How long would it be before it's discovered? I would hope that it would be way before I go for a refill.
In 1519, Martin Luther wrote the sermon Two Kinds of Righteousness to address the righteousness of God in Christ and how it is received and related to the Christian life. There are two kinds of Christian righteousness; the first one is alien righteousness and this is the righteousness of another, which is the righteousness in the eyes of God. This is the righteousness we received from God. According to the sermon, Dr. Luther relates, “Mine are Christ’s living, doing, and speaking, his suffering and dying, mine as much as if I had lived, done, spoken, suffered, and died as he did” (Sermon 86-87). All people are righteous on account of Jesus’s death and justifying resurrection. However, men would rather “… deserved
Promotion. Finally comes promotion - informing the customer on the qualities and advantages of the product so that the potential buyer learns about the product, prefers it to those of the competitors, and has an opportunity to buy it at some place.
Promotion strategy: Information on product benefits and features, price and easy accessibility is communicated effectively and efficiently to the target audience. It involves determination of key messages and delivering these messages through communication channels such as advertising, public relations, events and word of mouth.
15. Hill, Charles W.L. International Business: Competing in the Global Marketplace. New York : McGraw-Hill, 2007.
Infection control is important in reducing the spread of any contagious virus or disease. People wash their hands after using the washroom to clean his/her hands and get rid of any unwanted germs on them.
Wind, Y., Douglas, P., & Perlmutter, H. , 1973. Guidelines for Developing International Marketing Strategies, Journal of Marketing, Vol.37, pages 14-23.
The scope of golfing marketing is interesting because I was unaware how much money is actually spent in the sport. In the article a U.S. golfer was used as an example, which stated that a U.S. golfer spends around "$24.3 billion on equipment and fees;19.7 billion on public and private green fees and dues; $4.7 billion on equipment and $26.1 billion a year on golf travel" (article). When I saw these statistics, it surprised me that the expenses are highly expensive especially if one decides to travel for golf.
Currently there are two solutions on cleaning the toilet seat, namely seat covering method and circular cleaning method.
If you are in a public restroom, use your towel to turn off the water faucet and open the bathroom door.
Advertising lies in the Promotion part of Marketing Mix, but it applies to all the other P's as well. Promoting one’s business is the key ingredient to making one’s business successful. Promotion, along with a great product, key placement, and a reasonable price, will help a marketer work his way to the top. Promoting does not mean leaving his advertising up to the word of mouth of his current customer.
down the toilet seat and lift it back up when they are done with it.