The Success of a New Product

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The Success of a New Product

Feasibility Analysis

Introduction

Our product is a toilet seat that lifts up with the step of a pedal.

The purpose of our report is to test whether or not our product will

be of success and or test what things are necessary to launch our

business, J.J.L. Industries.

Concept Testing

The ‘Toilet Stepper’ was tested using a survey that was designed to

understand the bathroom experiences and habits of all types of

individuals (Male, female, young, mid-aged, old). When discussing the

concept with the surveyed individuals we found that overall everyone

thought it was a good idea, however, some males felt it was sexist

that they needed to have to pick up the toilet seat and put it down

when finished. These individuals felt that a woman should have to put

down the toilet seat and lift it back up when they are done with it.

(These were generally married couples). While asking some key industry

participants such as Home Depot and Menards about the idea and survey

they tended not to comment, stating it was against company policy

and/or the boss was overlooking them and they would prefer not to take

part in the survey. The most information we received through them was

through the verbal conversation which we will call ‘interviews’.

Through the ‘interviews’ we found that the industry participants felt

that it was a good idea and also found it quite humorous.

Our Concept Statement was mainly showed to relatives, friends,

classmates, and strangers. Unfortunately the our concept statement was

not shown to companies/businesses due to the fact that companies could

neither partake in the activity (company policy/work time) or they

didn’t have time for ‘non-serious’ business related issues.

Overall we learned that just about everyone is picky about

restrooms/toilets. We also learned that it is very hard to get

information from key people when there is no reward or benefit in

return. Being viewed at as a student doing research rather than a

business partner, company managers/employees don’t seem to have or

want to take the time to help you. If we were to do this again we

would most likely hide the fact that we are students taking

introducing an idea and taking a survey and pretend more like we are

actually in the business of selling these ‘Toilet Steppers’.

Usability Testing

We conducted our u...

... middle of paper ...

... toilet stepper is not really high because of all of the

capital that was given to us by Louie’s father and how inexpensive it

is to produce the product. The break-even point in units is 2,280,

which is a low number for the year. This means that we would have to

sell about 44 units per week to get the $45,000 dollars that the three

owners put into the company at the beginning of the year. The rate of

return that we are looking at is about 115% on three owners’

investments. The rate of return is high, but that is also because the

net income is high, since our costs are low. The rate of return could

change, of course, depending on what the plans for the company are in

the future.

Works Cited

Chantanuser, Wichit. “Bowled over: Toto of Japan Elevates Mundane

Bathroom

Fixtures” Bangkok Post 27 May 2005

“The Nearest” PerformanceToilets.com 1 Nov 2005

http://www.performancetoilets.com/index.asp?PageAction=Custom&ID=7

“The Toilet Marketplace” Supple House Times 1 Nov 2005

http://www.supplyht.com/CDA/ArticleInformation/features/BNP_Features_Item/

0,5333,107103,00.html

Stratton, Lee. “Super Toilet Not Only Rises to Occasion But

Refreshes.” The Columbus

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