Sketchers: A Global Leader in the Lifestyle Footwear Industry

Skechers

Product

Skechers is a global leader in the lifestyle footwear industry. They offer one of the largest selection of lifestyle footwear that appeals to trend savvy men, women and children. Consumers are always considered about various type , unique design, colour, attractive, fashionable and so on. Skechers' early products were just only utility-style boots and skate shoes. In order to satisfy needs of consumer, the company has since diversified to include thousands of athletic, casual and dress styles for men, women, and children. So that, Skechers' produce several brands that included Skechers Sport, Skechers USA, Active, Cali, Shape-ups, Tone-ups, Skechers Resistance, Skechers Work and Skechers Kids. We consider about the womens those are care about their height especially model and don’t want wear gorgeous high heels. Thus, Skechers produce the SKCH+3 which are the footwear that hidden wedge then adds height and attained fashion effect. Not just only the features, the company also emphasized about comfortable cushion of the shoes such as the Skechers Memory Form which built in memory foam insoles provide a gentle, comfortable cushion with every step. It's like a bed for your feet! Thus, marketer want to satisfy needs of consumer so they would not missed out any features. Skechers sport is the best choice for those are athletic and sport lovers because it provided light weight and flexible footwear for them. Consumer would not worry about easy get injury when doing exercise or any sports. Furthermore, Skechers also considered about the family who have kids, Skechers Kids provided the shoes which are colourful and twinkle. This also satisfy the needs of consumer are always worry about their kid’s shoes. Comparing with oth...

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...t in both direct and indirect ways. Direct sell will include, sell in online forums or use direct mail to reach our customers. When selling directly, we can take the time to showcase our product’s distinct attributes. Before turning sales over to a distributor, we will build a base of direct sales to prove the product will sell. Using an indirect approach, we will persuade stores to carry our products. While more time-consuming, approaching retailers in store or at trade shows gives us more control over how our product is displayed and how it’s presented to customers. For indirect sales incorporate a middleman in some way or another. A distributor’s functions include stocking, ease of ordering and quick delivery with no pioneering sales efforts. Intermediaries have expertise and contacts, but they may require minimum order quantities and an established sales record.