As a girl growing up around the stereotype that girls do not know how to play soccer and do
not know anything about it. I want to share my opinion on one of my favourite soccer boot;
the Nike Hypervenom Phantom II FG. As soccer boots are a stereotype of men my article fits
in the for Men’s Fitness magazine as other articles similar to mine are published in the
magazine. Furthermore, writing Men’s Fitness breaks the gender stereotype of girls not
knowing anything about sporting equipment. My primary purpose is to persuade men into
buying the Nike Hypervenom Phantom II FG boots. I accomplish this by using descriptive
words and multiple other forms of language techniques
Men’s Fitness targets a wide range of audience who are aged between 22-44 years of age
that live in
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Inclusive
language and informal language is used to appeal to the desired target audience. This can
be seen in the article as I state “With what Nike offers you the price is unbeatable”.
Masculine words such as “Handcuffs” were used to appeal to a male audience.
By strategically placing a large appealing image of the Nike shoes I am able to capture the
attention of the target audience to read the article. The visual image makes the audience
want to read my article on the Nike shoes as they look visually appealing. The use of black
and white font colour makes my article look more sophisticated and striking at the same
time. It also makes the article easier to read and more appealing. Simple, short-sharp
paragraphs helps me get straight to the point about Nike Hypervenom phantom II FG shoes
and allowed the audience to be engaged right until the end.
I used various language techniques to engage and attract the audience’s attention to read
the article. Zoomorphism is used to express the theme of freedom that the shoe
Gravity Defying Footwear has put to use certain rhetorical techniques in their advertizing campaign, which can be seen in publications like “Automobile” and “National Geographic.” Their primary question: “Shoes on Steroids?” This advertisement has been circulating since 2005; the shoe was designed by a man named Alexander Elnekaveh, “an inventor, engineer and entrepreneur who has designed and developed hundreds of original inventions” (Alexander). He holds patents for numerous gadgets, innovation, and unique products around the globe. Although his most well-known design to date is Gravity Defyer shoes, a pain relieving footwear that uses advanced technology to help prevent injury and aid in rehabilitation. Elnekaveh led a team of experts from various fields, labeled as the Impact Research Technology Group. Elnekaveh produced the first Gravity Defyer shoe in 2004. Since 2005, Gravity Defyer shoes have been unlike any other shoe on the market. As a result in 2005 Gravity Defyer was introduced to the world through “Gadget Universe” and “Skymall” catalogs. Now that you have some background on the product and the person behind the shoes; Elnekaveh sets to point out the benefits of his latest invention in this magazine advertisement, however, the consumer still has to wonder if his shoes live up to the hype, with reasoning, credibility and emotional claims Elnekaveh will try to prove to the consumer that these shoe are the next big thing since “Nike”.
Adidas and Under Armour’s advertisements are similar but sell a different product and sell in different ways. Adidas and Under Armour use pathos to sell as well. This essay is about why they use pathos, how they use pathos, how they sell it with pathos, and what the visual is in the advertisement, and does it work.
Soccer are footwear which are worn for playing soccer. They play an integral part in a player’s performance. Modern day soccer cleats are far from the basic soccer cleats of the past. They involve different types of science and technology.
Creators want their commercials, tv shows, movies or articles to draw the audience in. They strive to get your attention using ethos, pathos and logos. A Nike commercial with LeBron James as the star did just that. The commercial about following through with your dreams and becoming big out of nowhere is spine chilling and inspiring.
In Jessica Statsky’s article, “Children Need to Play, Not Compete’’ points out how competitive sports are not fit for children from ages 8-12,due to the fact that it could trigger both their physical and mental health. First,Statsky elaborates on the idea of children faking an injury due to the fear of getting hurt.She cites a mother of an eight-year-old Peewee Football player,who says “The kids get so scared. They get hit once and they don’t want anything to do with football anymore. They’ll sit on the bench and pretend their leg hurts…” (qtd in Tosches). Some children are driven to even more desperate measures. For example, in one Peewee Football game, a reporter watched the following scene as a player took himself out of the game:“Coach,
In a society where the sports marketing industry predominantly targeted men, Nike sought to go against the status quo and empower young girls to encourage them to participate in sports. Nike identifies the social issues of gender inequality by attacking the stereotype that young girls should not be encouraged to engage in physical in sports. The campaign identifies that young women will have a greater self-esteem and self-confidence if involved in sports.
The developmental stages of a successful campaign help to establish the product in the audience’s mind or consciousness. The stages of the Nike campaign can be described by using the Yale Five-Stage Developmental Model. Yale researchers developed this model while observing the growth of national identity. The first stage of this model is identification. Our text states that “Many products and causes develop a graphic symbol or logotype to create identification in the audience’s mind” (p. 264, Larson). The logo Nike is most famous for is “The Swoosh.” This is the term given to the symbol of winged victory that appears on Nike products. “The design of the swoosh logo was inspired by the wing from the Greek goddess Nike” (p. 3, http://shrike.depaul.edu /~mcoscino/word.html). The Nike logo’s presence can be noted in almost every aspect of the athletic world.
In an increasingly competitive market with strong rivals such as Reebok, Adidas, Nike’s latest strategy is offering consumers the shoes they desire. This is done by providing customers with the option of designing their own shoes. At Nikeid.c...
Nike, the cost for a certain logo on your clothing, this might be worth it for some while for others, not even a chance. Nike is known worldwide for their athletic clothing and shoes. But is the price of a 20 dollar headband or a 200 dollar pair of shoes with it for you?
Nike’s goal is to remain unique and different from others in terms of the items offered on the market. Arguably, Nike belongs to a monopolistically competitive market as there only a few organizations with the ability to regulate the amount charged for their product which means they cannot make their prices high as this is likely to make customers move on to other available choices (Nike, Inc., 2012). However, Nike can find a balance between the prices to charge for their products and remaining competitive with other companies in the industry. Nike has formed a distinction between the appearance and performance of their footwear and that of their competitors. Although products are differentiated from other companies, they still influence each other because they are items of the same
The American dream for women is to have a toned, fit body that all other women will envy and men will long to look at forever. Many different workout routines and products flood the market trying to persuade athletic women. For a workout product to appeal to an athletic woman, the ad must show the female reader the unique qualities that stand out from other products. With bold copy, an aggressive illustration, and dominant design, this Nike ad, "MAKE YOURSELF FIT" persuades to the female reader that they can be determined to get fit and also get noticed by others when wearing Nike.
It’s because when I sport the Nike swoosh, I feel as if I representing the Nike brand and the beautiful, driven, fit women I see in their advertisements. Feeling this way gives me the inspiration and confidence to play my best. I feel as if I identify with the women in the advertisements by wearing Nike. “The relationship between persons and the product remains one of the most crucial signifiers within advertisements. Persons in advertisements supply the consumer with a certain identification frame—whether the person is presented as a user or is presented within a lifestyle setting, the viewer is invited to identify him/herself with the presented person.” 202 Brand Culture. The Nike brand does a great job at doing this to their consumers to create brand loyalty. Nike brand users, just like myself, see the athletes using the brands and feel a certain connection to them. Brand loyalty should not only be a goal for brands because of the benefit of having their logo advertised on consumers who fit within their target market, but also for PRICE SOMETHING ECONOMY
For the past twenty-five years, we have seen one of the most popular brand sayings become a part of our daily life. Nike started its “Just Do It” campaign in 1988 with the simple commercial advertisement of an 80-year-old man, Walt Stack, who runs seventeen miles each morning. This campaign is said to be one of the simplest slogans, but yet one of the most effective ones. While athletic apparel companies are struggling to captivate the attention of potential buyers, Nike has influenced the minds of its consumers with three simple words. As a consumer, we are persuaded though this campaign by several high-profile athletes throughout the years such as, Ken Griffey Jr. and Michael Jordan in the 90’s to Tiger Woods and the Williams sisters in the 2000’s. After too many celebrity scandals, Nike decided to campaign their “Just Do It” ads with everyday athletes. The media has interpreted the ‘Just Do It’ ads in many different forms, but mainly contributing a negative connotation with the athletes Nike selects and their irresponsible behavior. Ethically, this advertisement has been provided a confidence boost to a younger generation. Whether it was bad or good, this has been the outcome from this campaign.
This project concentrates on the Nike Sports shoe; Nike is one of most significant shoe manufacturing company worldwide. Sportswear manufactured by Nike is known for quality and is most liked brand of athletes. (Daniel, 2011)
Most people in the world gratefully have the chance to make their own choices and decisions every day. One of those choices and decisions that they make is what they are going to put on their feet for the day. Unknowingly the decision of what type of shoe a person wears for a specific day will affect their entire day. There are also many factors that contribute to what type or style of shoes a person buys or wears such as economic status, design, usefulness, and popularity. As of today, there are various types of shoes which are sandals, heels, boots and athletic and casual shoes.