Rhetorical Analysis of Gravity Defyer Shoes

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Rhetorical Analysis of Gravity Defyer Shoes Gravity Defying Footwear has put to use certain rhetorical techniques in their advertizing campaign, which can be seen in publications like “Automobile” and “National Geographic.” Their primary question: “Shoes on Steroids?” This advertisement has been circulating since 2005; the shoe was designed by a man named Alexander Elnekaveh, “an inventor, engineer and entrepreneur who has designed and developed hundreds of original inventions” (Alexander). He holds patents for numerous gadgets, innovation, and unique products around the globe. Although his most well-known design to date is Gravity Defyer shoes, a pain relieving footwear that uses advanced technology to help prevent injury and aid in rehabilitation. Elnekaveh led a team of experts from various fields, labeled as the Impact Research Technology Group. Elnekaveh produced the first Gravity Defyer shoe in 2004. Since 2005, Gravity Defyer shoes have been unlike any other shoe on the market. As a result in 2005 Gravity Defyer was introduced to the world through “Gadget Universe” and “Skymall” catalogs. Now that you have some background on the product and the person behind the shoes; Elnekaveh sets to point out the benefits of his latest invention in this magazine advertisement, however, the consumer still has to wonder if his shoes live up to the hype, with reasoning, credibility and emotional claims Elnekaveh will try to prove to the consumer that these shoe are the next big thing since “Nike”. An audience who is used to typical shoe slogans such as Nike’s “Just Do It,” might be particularly surprised when they see Gravity Defyers’ advertisement, which features a steroid-filled syringe jabbing into their product. Elnekav... ... middle of paper ... .... Smith, Kate. "All About the Color YELLOW - Sensational Color." Color Advice and Insights from the Experts - Sensational Color. N.p., n.d. Web. 18 Oct. 2011. Works Cited "Alexander Elnekaveh Short Biography." Personal History of Alexander Elnekaveh. 2006. Web. 18 Oct. 2011. . Defyer, Gravity. Advertisement. Automobile. Sept. 2011. Print. Eiseman, Leatricce. "All About the Color GREEN - Sensational Color." Color Advice and Insights from the Experts - Sensational Color. N.p., n.d. Web. 18 Oct. 2011. Smith, Kate. "Origin of the Word: BLUE - Sensational Color." Color Advice and Insights from the Experts - Sensational Color. N.p., n.d. Web. 18 Oct. 2011. Smith, Kate. "All About the Color YELLOW - Sensational Color." Color Advice and Insights from the Experts - Sensational Color. N.p., n.d. Web. 18 Oct. 2011.

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