The Onion: Mock Press Release

In the mock press release create by “The Onion”, the new shoe insert Magnasoles are described as being set apart from all other shoe inserts by the pseudoscience that the sole imploys. The new soles are being marketed as having magical powers are curing peoples injuries and changing the ways that people are walking. The writers of the press release use falsified ethos and claims in order to show the public how gullible consumers are becoming.
The Magnasoles that are drawing people in because the are being endorsed by doctors and have science backing the product. After all the soles are described as being, “ Integrated products by some of the nations tops pseudoscientists” (The Onion). To the average person having a sole inserts that was

created by the nation's leading pseudoscientist seems like a must have,however to those who know that a psuedo is something that looks to be scientific however it is anything but scientific realize that this product is design by those who know nothing about science. While many readers find the buyers of this product to be idiotatic,some will realize how items in the real world are being marketed have scientific magic that they don't really have. The writers make use of falsified ethos a second time by showcasing the produced as being endorsed by someone from another highly acclaimed profession. A customer was giving a review on the product when she says, “... $20 for insoles clearly endorsed by an intelligent looking man in a white lab coat” ( The Onion). Just who a being impressionated, well a doctor of course. The company used the scientist and doctor in order to trick people into buying their product because people trust those people to be smarter and more trustworthy that the average people.
The writers of the press release use falsified claims, in order to make the magnasoles appear to be a cure for all foot and leg pains. They add a review into the release that where the customer explains that she had a injury that the insole had heeled, “I twisted my ankle ...and the pain was so bad...but after wearing the Magnasoles for seven weeks, I’ve noticed a significant decrease in the pain” ( The Onion). The women like many others when buying a product that is marketed as having special powers feel as though they were cured by those exact powers. But to those who look further into the woman's words would realize that it took seven weeks for her to feel some relief, that's not enough time for an injury like a sprained ankle to heal itself.