Case Study: Footwear International
Footwear International: Bangladesh - History, Development, and Growth
In order to investigate how a company’s can maneuver though present situations it is important to map critical incidents in its past. Historically, the country in which Footwear International resides, Bangladesh, has seen major political upheaval in a short period of time. In the 1940s the government transitioned to British-ruled to that of a providence of Pakistan called East Pakistan. Due to political unrest, in the early 1970s power transferred again, thanks to the help of India, where they gained independence and became known as the country of Bangladesh (Lane, Distaefano, & Maznevski, 2006).
Despite their independence, Bangladesh continued to be fragmented with many political groups vying for power to overthrow the self-appointed leadership, President H.M. Ershad. Many of the parties sought to influence their people by employing “so-called opposition newspapers, which promote their political positions” (Lane, Distaefano, & Maznevski, 2006 p.144). This cooperation often resulted in strikes and demonstrations from student groups, unions, and supporters from the opposition.
The correlation of expansion in Footwear International fell within the same time constraints as Bangladesh’s political history. As power transferred in 1971, the Manager Director of the company was recognized as being an integral part of the independence movement of Bangladesh. Two years following President Ershad gaining office, Footwear Bangladesh seen as the number one growth potential within Footwear International’s strategic plan. Sales were in excess of 10,000,000 pairs of footwear and gave the company 15% of the national market (L...
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...ties through the company’s vast resources.
The financial ramifications for the accidental cultural oversight may cost the company severely. In order to bounce back and win their loyal customers back, Footwear Bangladesh needs to strike back quickly and effectively. In addition, they will need to continue to promote their good name so as to not fall under any further scrutiny. This will involve planning and awareness of what is important to retaining their client base, including cultural sensitivities.
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Karolina Swietoniowska, the young, youthful, educated and passionate owner of Korra dancewear has been in business, trying to live her dream of designing dancewear clothes for the past three years. Sales have been however very slow for her, given that she had other priorities to take care of, she is now looking to improve her position as a businessman and increase her scale of business and expand and grow. Capital and experience constraints have been pulling her down and she is struggling to make her mark on the market. There are other very strong competitors in the market, functioning with very different
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Scenario: For this assignment, you have been examining two contrasting business organisations. The final part of the assessment asks you to examine how your chosen organisations are affected by changes in their political, legal and social environments.
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