Plant Fantasies Case Study

Successful communication is critical for effective exchanges of information between individuals in every aspect of life, especially business. In the realm of business, be it planning, organizing, controlling, leading, or evaluating, accurate communication empowers satisfaction, trust and progress. Chuck Williams describes communication when he wrote "…consider that effective oral communication—achieved by listening, following instructions, conversing, and giving feedback—is the most important skill for college graduates who are entering the workforce. Communication is the process of transmitting information from one person or place to another" (Williams, 2015). In the case of Plant Fantasies, a Landscape Contractor based in Manhattan, NY, communication is vital for understanding the needs of the customer, as well as accurately disseminating those needs to the organization's staff. Plant Fantasies is managed by the company's owner, Teresa Carleo, and the company's Sales Director, Steve Martucci, both of whom admit to struggling with communication issues from time to time. Both Teresa and Steve have found one on one communication is the most efficient means of communication when understanding the

Receiving and sending information with customers and staff, they exploit current technologies to their benefit, and the benefit of their organization. Using one on one communication when verbal and nonverbal interaction is important, email and Direct Connect for managerial communication, and even written letters for more personal interactions. With the addition of informal meetings, or a company sponsored blog or forum, to elicit issues and possible corrective action feedback from staff, Plant Fantasies can hone their communication processes to be even more efficient and productive, while reducing stress and bolstering staff and management work