Persuasive Appeals In Advertisements

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Persuasive Appeals in Advertisements

1.
Use youtube to find a commercial that successful utilizes persuasive techniques.
Paste the URL here: https://youtu.be/uDO9hP-xKL8

2. Analyze the persuasive appeals in the commercial.

Provide examples of all the techniques used and explain how it further sells the product.
All the techniques may not be present in the commercial, but you should be choosing a commercial that uses many of the appeals.

Bandwagon Appeal
Example: People of all ages use this camera in the commercial (Ashton Kutcher and a little boy).
Explanation: This act of having many people use the camera creates a bandwagon appeal becauses it causes people to think that everybody uses this camera, so they should too.
Plain-Folks Appeal
Example: “Lets anyone capture a moving moment” …show more content…

Explanation: Many people have experienced the happiness of a wedding. This commercial takes place during a wedding where all the actors are happy. The audience connects this commercial with their past experiences of happiness and makes them feel happy when they think about the product being sold.
Testimonial
Example: Ashton Kutcher is the center of this commercial as he uses the camera.
Explanation: This commercial is all about Ashton Kutcher (famous celebrity) using the Nikon camera. While he is endorsing this product, he is getting positive feedback from everybody else in the commercial making the audience think that they will get the same positive feedback if they use the camera too.
Emotional Appeal
Vanity: He gets a lot of attention with his good pictures taken by the camera.
Explanation: People want the same positive attention that Ashton Kutcher got when he used the camera. This causes them to think that if they use the same camera, they will feel the same attention.
Repetition
Example: They repeatedly show Ashton Kutcher taking pictures and getting attention with the

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