Call To Action Essay

1. Is it clear what the "call to action" is? What does the commercial want the audience to do? What is the Purpose? The call to action is clear in this case. This commercial wants the audience to know that there is an alternative method to enhancing their sexual desires. The purpose for this commercial is to bring about awareness, as well as a solution to a problem some women faces on a day to day basics.

2. Who is the intended audience, and how well does it address the audience? Provide specific details. The intended audience for this commercial, are women who suffers from low sexual desires, whether they are premenopausal or your everyday woman. This intend is well addressed by the given information, “Nearly 1 and 10 women have H-S-D-D also known as…Hypoactive Sexual Desire Disorder. Addyi is designed for

Does the commercial present a problem and offer a solution? If so, why does it work? If not, what would you suggest? The commercial presents a problem and offer a solution on the audio side, but the visual doesn’t seem to fit. I feel this commercial would work better, if the scenes call for some sort of sexual decline or deficiency between a couple in a relationship or a woman reject her partner, that leads up to the woman opening the pill bottle. The idea of not having a high sexual desire to a stranger, wouldn’t create a sign of low sexual desire.

4. Commercials are all about feelings and emotions. Does the writer visually show us with action how we would feel before and after using the product? In the beginning of the commercial the writer shows a woman with signs of depression or loneliness. She completely ignores the happy atmosphere that surrounds her throughout the day. The woman emotions change the next day right before opening the pill bottle. Upon taking the product, the women seem to have a sudden interest in the man from the park. Overall, the commercial does visually shows emotions, on what would happen after using the