Personal Reflective Essay

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Applying for a master’s degree has been an extended journey with interesting twists. I was born and raised in the Dominican Republic. Even since I was a kid, and without me even know it, I was creating communication tactics to persuade. At the age of 8, I sent a letter without my parent’s consent to a children’s magazine in Santo Domingo called “Al Compas”, encouraging and creating awareness about contamination and discrimination against children with disabilities. During my high school years, I transformed most of my classes’ presentations into TV programs to facilitate my classmate’s interest in the presentations and avoid them to get bored by hearing the same information over and over. At the end of High School, I received the “Student Excellence Award” and won a scholarship to study in Universidad APEC, where I started a Bachelor degree in Communication, majoring in Advertising. …show more content…

My first contact with Public Relations was through a course with a talented professor working for the PR firm Newlink, she introduced me to a new aspect of Public Relationships, was in this course where I understood that my communications interests and writing skills will be more suitable with Public Relations than TV production. In 2011, I completed my bachelor with a thesis about viral marketing as a communication strategy in the Dominican Republic taking as a point of reference a viral advertising campaign for the product “Knorr Mi Arroz” by Interamerican-Lowe Agency. At the moment, viral advertising was not as common in the Dominican Republic but it was a promising field

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