Twitter has grabbed attention of a variety of professions from sports analysts to business executives. Twitter can be used to share information, provide advice, and promote events. The multiple ways Twitter is used is very similar to the duties of a public relations professional. Although Twitter is used to supplement the tools that are already available for PR professionals, twitter is a great way to accommodate practices exorcised during the proactive stage of the conflict management life cycle. Many PR professional and agencies have started to merge Twitter in everyday practice. In particular, Landis Communication, Simply Zesty, and Bill Stoller have taken advantage of Twitter to further their work in the public relations field. While monitoring the three twitter accounts a distinctive pattern in the information shared presented a direct connection with the three subcategories of the proactive stage.
Landis Communication is a public relations firm in San Francisco, California, that strategically partners with clients to show how communication can engineer and support business growth and success (About Us, 2014). The reason I choose to follow Landis Communication, twitter handle @LandisCommunication, because they were based out of San Francisco that have a firm grasp on the social media aspect of public relations which is something I am interested in. While following Landis Communication on twitter I noticed several patterns with their tweets. Many of their tweets consisted of public relations, local news, and social media that coincided with each other. Landis Communication twitter account helps accommodate the environmental scanning part of the proactive stage. Environmental scanning is carefully monitoring an organization...
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...conventional way looking at newspapers and web sites. Twitter has gave way to a whole new idea of how information can be provided to the public. Environmental scanning, issue tracking, and issue management can be done just by looking at a twitter feed of all the areas you would like to cover in finding out the particular information you are looking for. Twitter has integrated itself into every aspect of businesses and professions. The use of twitter, which was once to share feelings and inform, has now transformed into a bigger idea of people being able to understand what is happening everywhere around them on a larger scale.
Works Cited
Landis Communication (2014). About Us. Retrieved November 13, 2014, from http:// www.landispr.com/about/
Wilcox, E. H., Camerson, G., Reber, B. H., & Shin, J. (2014). Think public relations. (p. 50). Allyn & Bacon.
Whether walking down the street, at a party, or even looking through the App Store, chances are the name "Twitter ' has stood out. Twitter is a social media site that allows it 's users to post news updates in real time, socialize with other users, or even just to view the most recent events going on in the world. It can be used as a modern-day newspaper, a text-messaging service, or even a blog. In David Carr 's article, "Why Twitter Will Endure", the main topic of discussion is how long this utility would last among us. In his article, Carr clearly and eloquently expressed his views on why Twitter will endure, through the use of his own ethos and logos.
Wright, D., & Hinson, M. (2008). Examining the Increasing Impact of Social Media on the Public Relations Practice. International Public Relations Research, 11, 1-21.
After a massive powerful storm hit the northern Illinois service area of electric utility Commonwealth Edison on July 11, 2011, more than 900,000 customers were left without power during a hot, humid summer. ComEd crews and assistances from other states worked for days afterward the storm to restore services. Meanwhile, the company’s months-old social media (eChannels) strategy was put to its first major test. Its social media strategy goal was to “ understand the customers – ask, listen and be responsive,” enhance and communicate ComEd’s brand,” and “develop a consistent communications message for customers, employees, stakeholders and regulators.” They also followed six-part approach to using social media - monitor, respond, analyze, market, share and collaborate. (Commonwealth Edison: The Use of Social Media in Disaster Response, Page 5 & 6.) The social media team/crew, part of ComEd’s customer operations division, worked around the clock to respond to posts from customers on Facebook and Twitter. Engaging directly through social media was a good way to display and strengthen their relationships with customers and the general public, which was consistent with its corporate goal: “Keep the lights on and information flowing.” (Page 2.) The crew also did good job on handling customer quires, answer each individual tweet, and continued working for two weeks to be sure all questions were answered, directin...
The discipline of public relations is a modern profession which has been in existence for only close to a century; however, it has already taken an important role in the fields of business, government, entertainment and non-profit organizations including educational institutions and healthcare organizations. Public relations professionals are required to have excellent organizational, interpersonal and communication skills and have the ability to persuade the public. It is imperative for PR professionals to effectively communicate with its public in order to establish and maintain a positive relationship. Furthermore, public relations professionals must have the ability to work under pressure and effectively manage crisis which may have detrimental effect on the company and the public it serves. State purpose of paper and an overview of what will be covered in the introduction
Social media is a revolution, which we are currently experiencing. It has changed the way people communicate and interact with one another, and opens up many more avenues to share news, information, and just general chit chat. Social media is relatively quiet young, but is here to stay for the foreseeable future. We are now at a point where online, we can share, read and react to lots of individual information being posted on microblogging websites, such as Twitter, Facebook, Google+, Tumblr and more. Twitter in particular has been widely embraced, and will centre most of the discussion.
Journal of Public Policy and Marketing 18 (1999): 270. Communication & Mass Media Complete. EBSCO. DePaul Library. 7 Mar. 2008.
Twitter is an online social media site that offers a way for people all over the world to communicate their thoughts and opinions, as well as share pictures, videos and links. Those who use Twitter are limited to 140 characters, called ‘tweets’, which can be posted to their personal profiles on the site, and made available for others to see. A person viewing the tweet can then respond to the message or ‘retweet’ it. A retweet means that they copy or forward the tweet to their followers. Followers are people who have elected to subscribe to a particular persons Twitter page. This is the general premise of Twitter and some of the common terms used to describe the actions that transpire on this particular social media site.
Social media is an imperative public relations tool for companies to utilize in their business practices. Social media cannot be regulated so anyone can say what they please about the company, whether it is good, bad or ugly. Social media is developing rapidly and there are new platforms
Twitter is an online social media network that users can interact though posting tweets. Twitter has around 115 million active users and is currently in the top ten most visited websites (Twitter Statistics). Twitter has become very popular since its start in 2006. At its start, Twitter only had 140 users, but according to “Twitter Statistics,” it has grown to over 230 million users today. A study has shown that from 2011-2012 tweeting at work increased by 700 percent. Twitter is most popular among the college age group with 31 percent of 18-24 year olds using Twitter every day and only eight percent of adults using Twitter regularly (Fitzgerald). Along with its ability to connect diverse people and things, Twitter’s character limit and easy-to-use-interface also draws in millions of users.
Social media is pertinent in use of communication throughout today’s organizations. There are many social media platforms that allow organizations to convey communication to potential consumers, stakeholders and the public. “It is essential for leaders to integrate these technologies and seek the best way to use social media and networks to the advantage of the business” (Billington, 2012, p.1). Business owners find that keeping up with current technology trends is essential in having a competitive advantage in the market place and having a strict set of standards and strategy is important in quickly adapting to social media trends.
As social media overtakes traditional media in this new technological age, news organizations and journals have sought to keep up today’s trends in order to maximize their revenue and maintain traffic. As Clive Thompson stated in his article titled This Just In : I’m Twittering, he mentions that “the power is in the surprising effects that come from receiving thousands of pings from your posse. And this, as it turns out, suggests where the Web is heading.” News environments are rapidly changing to adapt with the diffusion of social media in order to promote their news products and reach to more people than ever before. Like other technological changes, social media is changing how society receive their news and keep updated with current events.
Lets take a look at how Twitter has changed the gathering, delivery and consumption of news. Looking at tactics of the influence of social media and the people has been known to be called navigating news online. “Facebook news users get more news from friends and family and see it as news they might well have gotten someplace else if Facebook did not exist. For Twitter users, though, the news links come from a more even mix of family and friends and news organizations. Most of these users also feel that without Twitter, they would have missed this kind of news”(Pew Research Center). Instead
With social media’s rise in popularity, consumers were given another platform, a viral one, to discuss companies and their products/services. While the main focus of public relations has always been to promote communication and goodwill, the practice also promotes publicity for their clients. With the growth from traditional tools to more sophisticated tactics like video news releases, webcasts, blogs, and social networking, public relations has been able to transform its effectiveness in just a few short years. Any company that does not include the use of social media, is missing the opportunity to obtain valuable information about their brand while also losing a chance to spread its message on a platform that reaches
Through twitter you also can get the latest news and you also can share information, pictures, and photos concerning fresh news. By using Twitter, you are familiar with what is going on around you, also you can get responses regarding any topic you have shared with friends and also you can receive comments, new ideas, thoughts which will greatly help you in your life. Twitter gives you the chance to know about areas you have never been to in your country or abroad, and through twitter you can obtained knowledge about their country, life style, culture, custom and traditions. Many people use twitter for cha...
Twitter is a service for people to communicate and stay connected through the exchange of quick, frequent messages. It's an online social networking and micro blogging service that enables users to send and read short 140 character text messages, called "tweets". Twitter is a social website where people are allowed to make posts about different things. Twitter has 645,750,000 registered users as of January 1, 2014. Twitter is now stepping up to global television. Micro blogging is the posting of very short entries or updates on a blog or social networking site, typically via a cellular phone. Twitter allows its users to keep their friends and family informed of their current status. Twitter first began in 2008 as a small project; but now it's one of the most popular social websites.