Professor Alyson Moses: Public Relations Activist

Enthusiasm, persistence, adaptability and authenticity are the characteristics Professor Alyson Moses pinpoints as key to the public relations profession. Alyson Moses is a Strategic Communication Lecturer at The Ohio State University, as well as co-moderate of Ohio State’s chapter of Public Relations Student Society of America and student-run public relations firm. Professor Moses is an exemplary example of drive required to be successful in the public relations field. The Public Relations Society of America defines Public Relations as, “Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” Among other skills that will be highlighted, prowess in writing

The first is to complete a Bachelor’s Degree Program. Although personality traits and a certain level of innate skill are required in the PR field, education is still essential. Alyson Moses, in her interview with professional writing minor students at The Ohio State University, stressed that, “Education increases flexibility in the field”. Education accumulates credibility and the ability to be hired across multiple industries based on specializations learned in school. According to the U.S. New Career Rankings, “Most public relations specialists have a bachelor’s degree in communications, journalism, public relations, marketing or other relevant fields.” Alyson Moses received her Bachelor of Arts in Communication, Public Relations, Marketing and Spanish from the University of Dayton. Potential applicants are highly encouraged to complete internships; the more related that experience is to your potential employer’s field the better. Internships are, “Considered one of the best avenues to finding entry-level employment” (U.S. New Career Rankings). Alyson advises The PRactice, Ohio State’s student-run PR firm. She praises it as “A great example of a way to gain

The work they do is not as glamorous as it may seem, but it is crucial. “Public relations specialists are different from advertisers in that they get their stories covered by media instead of purchasing ad space in publications and on television” (Bureau of Labor Statistics). A public relations specialist’s typical day would involve the following duties: “Prepare press releases and contact people in the media who might print or broadcast their material; arrange and conduct programs to keep up contact between organization representatives and the public; represent employers at community projects; make film, slide, or other visual presentations at meetings and school assemblies; plan conventions; prepare annual reports and write proposals for various projects; keep the public informed about the activities of government agencies and officials” (The Balance). Alyson Moses recalled multiple times where she was forced to ask for extensions on work. Completing these various different requires adaptability and