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Panera bread, origins
Panera bread marketing plan
Panera bread, origins
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Panera Bread Company is a national bakery-cafe with over 1,000 company-operated and franchise locations across the United States. The chain bakery and sit in café restaurants of Panera Bread Company offer a variety of products including; breads, sandwiches, soups, salads, and other bakery items for customers that the company deemed within their strategy to be “urban workers and suburban dwellers.” In a detailed analysis and case study of Panera Bread Company, it is important to recognize information regarding the past performance, market and industry comparison with a detailed SWAT analysis, and the competing rivals and pressures that the competition places on Panera Bread Company. With this pertinent and substantial information, Panera Bread …show more content…
Headquartered out of Sunset Hills, Missouri, a suburb of St. Louis, Panera originally was known to the public as St. Louis Bread Company. However, in 1993, Au Bon Pain Co. purchased the small Saint Louis Bread Company of just 20 bakery-cafés in the immediate and surrounding areas of St. Louis. In the years to follow, Panera Bread Company, as we know it today, began to develop its current image through extensive studies of fast food chain restaurants nationwide and endured an extensive overhaul of its customer atmosphere and strategic vision alike. The owners of the company studied the then current leaders of the industry, such as Wendy’s, McDonald’s, and Taco Bell, and determined that a new dining experience would be the most plausible way to attract new consumers and grow the company into a national leader. The organizational leaders did this by conjuring up the strategic vision by creating “a specialty café anchored by an authentic, fresh-dough, artisan bakery and upscale quick-service menu selections.” Essentially, the owners decided that they would offer to the public all the commodities of a normal fast food chain such as
My organization, Trader Joe’s, is not an international business. Their stores are all located in the United States; therefore, I chose Whole Foods, who is a main competitor of Trader Joe’s for this assignment.
Did you know Panera Bread is one of the fastest growing franchises in America (Panera Bread Franchise)? The restaurant must have great qualities for people of all kinds to love it as much as they do. Visiting Panera Bread I had an awesome experience mainly because of its physical environment. Panera Bread has a great environment which is ideal for encouraging consistent business.
The fast food restaurant industry, which includes quick-service and fast-casual restaurants, is highly segmented with the top 50 companies accounting for only 25% of the industry’s sales. The $120 billion industry includes over 200,000 restaurants with 50% of those specializing in hamburger entrees. (hoovers.com 2008) The major competitors in the industry include McDonald’s, Burger King, Taco Bell, Subway, and KFC – Chick-fil-A’s major competitor in chicken sales. Chick-fil-A’s unique position in the market, specializing in chicken-based entrées, has lead to a competitive advantage which the company has been able to capitalize on. Recently, many competitors have added chicken entrees in order to compete in the market segment. Through marketing strategies and company initiatives, Chick-fil-A has tried to stay distant from competitors, offering a fresh alternative to the ordinary fast food restaurant.
Pret is more upscale than its competition but everything comes standard, so you can’t control the condiments. Many of competitors believe that fresh means made-to-order. Panera Bread, one of Pret’s biggest competitions, is well known through the New York City area. Panera Bread advertisement their products and offer hot food made to order. Even though the line can get long the customers do not mind the long wait knowing that their food is precisely the way they want it done. These intense competitions can entice Pret’s consumers away with personalized. For an upscale chain, prices start at $3.50 for a smaller proportion. Pret is only found in dense urban area does not appeal similar to Panera, which could be found in rural settings. But Pret stands out from the competition with their fresh food, customer service and charity
Subway, one of the present leaders in the fast food industry was set up in 1965 in Bridgeport, Connecticut by Fred DeLuca. A family friend of him suggested this idea to help him pay for his education to fulfill his dream of becoming a doctor. Dr. Peter Buck, one of Fred’s friends agreed to be his partner with a loan of $1,000. There was a huge growth in the business relationship that changed the landscape of the fast food industry.
Chipotle Mexican Grill is a chain of restaurants that first opened in 1993 in Denver, Colorado by Steve Ells. With a culinary degree, experience as a sous chef, and a $85,000 loan from his father, Ells opened the first Chipotle Mexican Grill. Originally Ells estimated to sell 107 burritos per day in order to turn a profit but within the first month the managed to see more than 1,000 burritos per day,1 this only confirmed that the Chipotle brand to be a success right from the start.
The digestive system otherwise known as the gastrointestinal tract (GI tract) is a long tube which runs from the mouth to the anus. It operates to break down the food we eat from large macromolecules such as starch, proteins and fats, which can’t be easily absorbed, into readily absorbable molecules such as glucose, fatty acids and amino acids. Once broken down, these molecules can cross the cells lining the small intestine, enter into the circulatory system and be transported around the body finally being used for energy, growth and repair.
The Panera Bread Company began in 1981 as Au Bon Pain Co., Inc. Founded by Ron Shaich and Louis Kane, the company thrived along the east coast of the United States and internationally throughout the 1980’s and 1990’s and became the dominant operator within the bakery-café category. In the early 1990’s, Saint Louis Bread company, a chain of 20 bakery-cafes were acquired by the Au Bon Pain Co. Following this purchase, the company redesigned the newly acquired company and increased unit volumes by 75%. This new concept was named Panera Bread. Top management chose to sell their previous bakery-café known as Au Bon Pain Co. due to the financial and managerial needs of Panera. In order for Panera to become the success top management visualized all resources needed to become available for Panera. Panera Bread is now the most successful bakery-café in the category in which there are currently 1,777 bakery-cafes in 45 states and in Ontario Canada (Panera Bread).
Chick-fil-A recognizes that their brand promise starts the minute the customer enters the premises. When a store opens for the first time, the franchised operator doesn’t just see an opportunity to sell his food product, but rather a “chance to interact, build community, and engage with customers and the community at large. We do this in a variety of ways. First and foremost, we strive to provide 2nd Mile Service to each customer. As we work to continuously improve, we want customers to experience something unique. We want to build community and create relationships between our customers and our food, people and restaurants” [3].
Publix Super Markets main objective goes along the lines of becoming the “premier quality food retailer in the world” and they have gone about achieving that goal by focusing on giving the utmost service to its patrons and by building a lifelong relationship with its employees. They have been on the FORTUNE’s “100 Best Companies to Work For” every year since 1998, which is not an easy accomplishment. Slowly they have grown their consumer base and presently own and operate over a thousand stores, include their own distribution centers. The key to success has been to never knowingly disappoint their customer, along with giving back to the community and keeping employees gratified (Publix Asset Management Company, 2014).
Panera Bread Company is a bakery-café that serves specialty sandwiches, gourmet soups, and sweet treats. The founders of Panera, Shaich and Kane, have consistently developed the company around a strategy of growth. The Shaich and Kane initially operated Au Bon Pain; a bakery served large urban areas. Seeking to extend into other markets, the pair obtained St. Louis Bread Company, seeing the benefits of acquiring an already established enterprise. The niche market that Au Bon Pain had enjoyed previously, had become a strategic weakness as it became limiting. The bakery-café culture developed in the St. Louis Bread Company was too costly to implement at the Au Bon Pain locations. Shaich, the remaining founder, sold Au Bon Pain which left no debt and cash reserves to expand the St. Louis Bread Company, known as Panera Bread Company outside the St. Louis area.
The main challenge is to determine how Panera Bread can continue to achieve high growth rates in the future. Panera Bread is operating in an extremely high competitive restaurant market which forces the company to improve and to grow steadily for staying profitable. The company’s mission statement of putting “a loaf of bread in every arm” is just underlying Panera’s commitment for growing. They are now in a good financial situation and facing growth rates of up to 20% per year in a niche market that has a great growth potential. In the next 7 years the fast-casual market is expected to grow by 500% in sales to a total of $30 billion.
Subway is an American fast food restaurant franchise founded by Fred DeLuca and Peter Buck in 1965. Throughout the years, the company has gained substantial amount of growth in franchises and has become one of the largest single-brand restaurant chain in the world. Subway continues to display fierce commitment to provide a wide range of taste, healthier food choices while considering environmental footprint and creating a positive influence in the communities they serve. The objective of this report is to investigate and identify how Subway competes in the market through identifying the main performance objectives and examining the measures implemented within the operation, in order to maintain their desired level of performance. It will explore
The term “Sandwich Generation” is what some are using to describe those people who, for one reason or another, are ‘sandwiched’ between the need to provide care not only for their own children but also for at least one aging parent. There has been much debate on what classifies someone as being included in such group, and little emphasis on the hardships that accompany the transition between child and caregiver. This paper will discuss the classification that make up the “sandwich generation’ and some of the financial and emotional stress that comes with this new responsibility.
By choosing to expand into markets later than other fast food restaurants Burger King hopes to avoid the problems of developing infrastructure and establishing a market base. For instance, by following McDonalds into Brazil, Burger King avoided the need to develop the infrastructure and mark...