Panera Bread

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Panera Bread is a US food chain featuring bakery products, sandwiches and salads. They are a bakery-cafe in a fast casual restaurant setting. Panera Breads mission statement is "A loaf of bread in every arm". Panera bread also has a "bread leadership goal": "With the single goal of making great bread bread broadly available to consumers across America, Panera Bread freshly bakes more bread each day than any bakery-cafe concept in the country. Started its company in 1981 as Au Bon Pain Co. Inc. Founder Louis Kane and Ron Shaich expanded there along the east coast of the United States and started expanding internationally in the 1980s and 1990s. In 1993, Au Bon Pain Co. Inc. purchased a local bread company in the Saint Louis area, Saint Louis Bread Company. The company then managed a comprehensive re-staging of the Saint Louis Bread Company. Ultimately the concept's name was changed to Panera Bread. By 1997 it was clear that Panera Bread had the potential to become one of the leading brands in the nation. Panera Breads market sector is services. Panera bread offers its customers the option of online ordering as well as an catering option. Panera Bread offers it customers a rewards program called mypanera. Its easy and free to join. The benefits of signing up are deals and discounts in our bakery- cafes, exclusive invites to Panera Bread events in your community, as well as enjoy occasional surprises you can redeem during checkout and rewards when you least expect them, and last but not least a birthday treat during your birthday month. For products Panera Bread offers both breakfast, lunch and dinner options in which lunch and dinner double as one thing, For breakfast they offer bagels, breakfast sandwiches, pastries and sweets. F... ... middle of paper ... ...ho is executive vice president & chief marketing officer, Mark Wesley who is executive vice president & chief development officer, Scott Blair who is senior vice president & chief legal officer and general counsel, Mike Borland who is senior vice president, Irene Cook who is senior vice president & JV operations officer, Liz Dunlap who is senior vice president & chief people officer, Thomas Kish who is senior vice president- eCommerce customer service centers, William H. Simpson who is senior vice president & chief franchise officer and last but not least John Meister who is senior vice president & chief information officer. I chose to invest in Panera Bread because I love Panera Bread. Panera Bread offers amazingly, delicious food that both satisfies and I do not feel guilty after eating it. Panera Bread has healthy options which I love in a food eatery place.

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