Panera Bread Salads Analysis

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When buying a salad, one might not think about what their salad is made of, where it comes from, or how it makes them feel. Many people just buy a bowl of soggy green lettuce covered in a mysterious, odd dressing. The ingredients are extremely processed and full of artificial aspects. Also, the salad they buy makes them feel full, nothing else. Panera Bread wants to stump the idea that a salad can only be a bowl of something green. They do this by using their “So Much More Than Green,” commercial. This commercial helps viewers become more aware of their salad options. Panera Bread is using this commercial to persuade viewers to, not just buy their salads, but that their salads are the most colorful and flavorful salads on the market. Through …show more content…

Eating a salad should be no different; the salad should bring you joy, and not just be a boring salad. Panera Bread proves that eating a salad can cause joy through showing the joy their customers feel when eating a Panera Bread salad. Showing the customers enjoyment of Panera Bread salads allows them to persuade an audience that their salads are flavorful, even the most flavorful on the market. Every face in the commercial, that is associated with a Panera Bread salad, has a smile. Seeing the customer that happily scraps the bits of dressing out with bread proves that one would be excited to not just eat, but enjoy, every component of a Panera Bread salad. This allows for their audience to want to purchase their salad because they believe that they will enjoy the salad just as much as the face on the …show more content…

The customer wants to believe that their food has the freshest, tastiest ingredients, and Panera Bread does just that through showing the hard work and fresh ingredients that go into Panera Bread salads. The commercial shows people working hard to cut, cook, and piece together every ingredient that make a Panera Salad. The salad is full of fresh, just cooked and cut ingredients, such as: corn, onions, and avocados. The commercial shows the salad being pieced together by hand. Piecing together the salad takes hard work and precision, and showing the hard work that is being put into these salads can allow for the audience to believe that every Panera Bread salad is made with fresh made ingredients. This appeals to a customer’s desire to have their meals made specifically for them. If a customer feels special, they will be more likely to purchase the product.
Panera Bread has also been very adamant about pushing for clean, fresh ingredients. Panera Bread promised, in 2014, to make all of their menu “clean,” by the end of 2016. This means that their food has no artificial preservatives, sweeteners, flavors, or colors (Panera Bread). This clean food also allows for the customer to be persuaded that their health is cared for by the company. The flaw of using this “clean” method for advertising their food and ingredients is that many customers might remember Panera Bread

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