Marketing Strategy of the Panera Bread Company

886 Words2 Pages
bulb-icon

Recommended: Panera bread company 2015 case study

As mentioned in the case study, Panera Bread Company is known to be one of the leading bakery/café that offers freshly baked pastries and French inspired entrées across various states in the US. However in the recent years, Panera Bread faced a decrease in their usual high growth rate from 9.1% and 12.0% in the year 2000 to merely 0.2% and 0.5% of comparable sales and annualized unit volumes respectively.
The company likewise has already employed various strategies in order to maintain the high growth rate of the company. However these strategies is soon to reach its capacity to ensure growth. Based on the case as well, what seems to be lacking in the strategies that the company employed before is marketing, control of costs, and securing costumer loyalty.
Marketing
The marketing strategy of the Panera Bread Company relies heavily on the experience of each customer that eats in the café. The Company focuses their efforts in providing a milieu of elements that would appeal to the different senses of a customer. Their cafés were design so that each costumer can immerse himself or herself in an unforgettable experience and in doing so, they may endorse it to other people through word of mouth. Aside from this, the company recognizes the importance of sponsoring charity events in creating an image for them. By being visible in these events, the company has utilized not only in the quality of food and service they serve but also their sense of social responsibility, leading to more patronage and customer loyalty.
However, as any other marketing strategy, these become ineffective as time pass by. Because of this, there is a need to explore new strategies that the company hasn’t tapped yet. One of which is getting an ambassador/ e...

... middle of paper ...

...has been using before. This may become problematic since the strategy is not really that different.
O’Neill likewise mentioned the use of franchising to increase the scope of reach of the company. In my opinion this strategy can be very effective in reaching new market without spending much. By allowing franchises, the company is able to cater to wider market, ensuring the growth of the company in the long run.
In conclusion, the problem of Panera Bread with regards to the declining growth rate can still be addressed if the proper strategies are used to treat the root of the problem. One can say that for Panera, propelling the growth forward lies on the capability and openness of the company to explore strategies that they are not used to.

Bibliography
O'Neill, C., Kouki, Y., Kirby, D., & Titus, C. (2011). Panera Bread Company. Boston: Salem State University.

Show More
Related

  • Inventory Turnover Of Panera Bread

    217 Words  | 1 Pages

    With a high turnover, it can mean two things for a company. Panera Bread is either ineffective in

    Read More

  • Analysis Of Panera Bread Against Mcdonalds

    734 Words  | 2 Pages

    Processed food is damaging for the heart and overall, the human body. It leads to long-term diseases in life that could potentially lead to death. McDonald’s major food menu is based on processed foods; however, Panera Bread has a food menu that consists of natural ingredients. The natural ingredients generate healthy components that lead to a healthy eating style. Moreover, Panera Bread is better than McDonald’s because the food is healthier, the environment is cleaner, and the service is friendlier.

    Read More

  • Target External Forces

    650 Words  | 2 Pages

    Every company has internal and external forces that effect how they operate within the community in which they are located and also within their own walls. These internal and external forces play a strong impact on the company’s profitability and success. These forces have an effect on what consumers they attract or ignore and how they are perceived by those who have the buying power. A mistake any analyzing and implementing measures to assist with these factors could greatly affects a company’s bottom line and success. This is why any company wanting to grow and be successful will need to take all of these forces; sociocultural, technological, economic, environmental and political-legal into consideration in creating their strategic plan.

    Read More

  • Delta Airlines Executive Summary

    587 Words  | 2 Pages

    The strategic recommendations provided will improve and enable the business to cope with the competitors, while the implementation of the strategy section will outline the way to go about achieving these alternatives in the business setting. Lastly, we put up a discussion on the evaluation procedures and necessary controls for the business. In the case study, it was discovered that there were sources of opportunities in which the company would invest.

    Read More

  • Experiencing Panera Bread

    854 Words  | 2 Pages

    Did you know Panera Bread is one of the fastest growing franchises in America (Panera Bread Franchise)? The restaurant must have great qualities for people of all kinds to love it as much as they do. Visiting Panera Bread I had an awesome experience mainly because of its physical environment. Panera Bread has a great environment which is ideal for encouraging consistent business.

    Read More

  • Situational Analysis - Chick-fil-a

    1670 Words  | 4 Pages

    The fast food restaurant industry, which includes quick-service and fast-casual restaurants, is highly segmented with the top 50 companies accounting for only 25% of the industry’s sales. The $120 billion industry includes over 200,000 restaurants with 50% of those specializing in hamburger entrees. (hoovers.com 2008) The major competitors in the industry include McDonald’s, Burger King, Taco Bell, Subway, and KFC – Chick-fil-A’s major competitor in chicken sales. Chick-fil-A’s unique position in the market, specializing in chicken-based entrées, has lead to a competitive advantage which the company has been able to capitalize on. Recently, many competitors have added chicken entrees in order to compete in the market segment. Through marketing strategies and company initiatives, Chick-fil-A has tried to stay distant from competitors, offering a fresh alternative to the ordinary fast food restaurant.

    Read More

  • Chipotle Case Study

    912 Words  | 2 Pages

    The fast-casual restaurant is one of the most competitive and fastest growing industries in the world. Chipotle has thought to have reinvented this category and this has led to their explosive growth in the early stages of the company. As it has leveled off, however, one can see where mistakes have been made leading to the sharp decline in their sales and stock. Starbucks has continued to grow, but has also seen declines in their stock. Comparing these companies, one can see how each have went from standalone stores to market leading companies. They must continue to innovate otherwise they will be seen as just another restaurant and no longer see growth.

    Read More

  • Business Case: Panera Bread Company

    788 Words  | 2 Pages

    The main challenge is to determine how Panera Bread can continue to achieve high growth rates in the future. Panera Bread is operating in an extremely high competitive restaurant market which forces the company to improve and to grow steadily for staying profitable. The company’s mission statement of putting “a loaf of bread in every arm” is just underlying Panera’s commitment for growing. They are now in a good financial situation and facing growth rates of up to 20% per year in a niche market that has a great growth potential. In the next 7 years the fast-casual market is expected to grow by 500% in sales to a total of $30 billion.

    Read More

  • The Panera Bread Company: A Case Study

    2053 Words  | 5 Pages

    Thompson, Arthur A. "Panera Bread Company in 2012 Pursuing Growth in a Weak Economy." Thompson, Peteraf, Gamble, Strickland. Crafting & Executing Strategy. New York: McGraw-Hill/Irwin, 2014. C-96-C-113.

    Read More

  • The Chicken Coop Case Analysis

    1661 Words  | 4 Pages

    For the first time ever, the "Coop" is experiencing a decline in sales by 6% in 20 of 76 "Coop" restaurants even though the overall growth rate was steady for the chain. These same stores were carrying about 32% of the company's retail sales.

    Read More

  • Case Study: Panera Bread Company

    1276 Words  | 3 Pages

    Panera seems poised to continue to dominate the bakery-café market and continued sustainable growth is very likely. Works Cited The “Annual Report” (2010). Retrieved from http://www.panerabread.com/pdf/10k-2010.pdf “Company Overview.” (2011). Retrieved from http://www.panerabread.com/about/company/ “News Release.”

    Read More

  • Fellers Bakery Case Study

    1463 Words  | 3 Pages

    Business growth general is assumed to be good; bigger is assumed to be better (Hess, 2011), but if the proper planning is not in place it can lead to a business failure. Beginning a business based on something she loved, and needed in her life Susan Feller made the brave decision to build a successful business by baking and selling gluten-free cakes and desserts. After her retirement she focused on her dream and solving her own issue, finding food safe and healthy to eat for those, like herself, with Celiac disease and gluten allergies, but they also had to be delicious. Feller had some tough decisions to make as a small business owner, would she be able to keep up with the demand, how can she grow her business and what if she decided she had had enough and wanted to close the business? These are all decisions any business owner have to face at one point or another.

    Read More

  • Unilever Strategy and Strategic Decision-making Process

    2962 Words  | 6 Pages

    The case looks at prescriptive strategy as applied to multi-product group of companies. Unilever is based in over a hundred countries where multiple products are being made in each. However, the market is mature which means that growth is stagnant and innovation is almost non-existent. In order to improve on growth and sales, the strategies that are needed look at how to come up with new products that have high profit margins and penetrate new markets. The prescriptive approach was used to come with a strategy to improve growth and profit. In order to improve on innovation, both the prescriptive and emergent strategies can be used since both support innovation. From the case study, not much profit was made when the ‘Path to Growth’ strategy was first implemented (2001-2004). The strategy was initially based on cost cutting. There was a need to also build volumes through existing portfolio of branded products through innovation and marketing. By focusing on increasing sales in developing countries where growth prospects were high and increasing investment in personal care products where profit margins were higher, it was possible to improve the profit portfolio.

    Read More

  • Article Review of When Growth Stalls

    769 Words  | 2 Pages

    They point out that awareness and understanding of these causes assist companies in avoiding the growth stalls. In addition, the article demonstrates few practices that some companies use to predict and prevent the problem.

    Read More

  • Is Fast Food to Blame for Obesity?

    954 Words  | 2 Pages

    As Americans, we’re always on the go. When hungry and have no time there are many fast and healthy items available. Many people who say that fast food chains is the main cause of obesity in America because there are plenty of fast food restaurants on every block with very few healthy options ("Do Fast Food Restaurants Contribute to Obesity?"). Fast food business are very easy to find and offer quick service, but there are other options that are healthy, especially in urban areas. Restaurants such as Panera offer a range of items that are healthy and offer a quick service for those on a schedule. In addition to these healthier options, it is also possible to pack their own snack or meal. People often become lazy when it comes to just cooking their meals at home. This choice allows the customer, to control what they eat.

    Read More

More about Marketing Strategy of the Panera Bread Company

Open Document