Overall Summary on Existing Customer Service at Morrisons plc

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Overall Summary on Existing Customer Service at Morrisons plc

After analysing the results I have obtained from the questionnaire, I

have concluded that the majority of the public that shopped at

Morrisons felt that the customer service overall is very good.

Morrisons customers feel that the customer service is generally good

because they are offered a lot of assistance from staff and also are

given advice if requested by the customer.

There are lots of facilities designed to make a visit to Morrisons as

convenient and comfortable as possible for the general public. This is

one of the causes for the customer service being rated as very good by

the present customers I have surveyed.

Morrisons have extended opening hours, including Sunday trading. This

is so that customers have more flexibility on the time they prefer to

shop. This is good for the customers who work or study because they

tend to be free in the evening to shop.

The parking facilities for the customers at the Mayo Avenue Morrisons

store, has an extensive free car parking area. This includes spaces

for parents with children and also drivers who have disabilities.

At Morrisons there are Cash-Point machines for most major banks. This

includes HSBC bank and Lloyds TSB. This is so that customers can

withdraw money at the store and do not need to travel to the bank so

that they can withdraw money from their bank account.

There are recycling facilities including glass, can, bottle, paper and

textile banks. This encourages customers to recycle. Also customers do

not have to travel to other banks in Bradford to recycle.

Morrisons have their own petrol station where petrol, diesel, free of

charge tyre pumps are available and also confectionary and newspapers

are on sale inside the petrol pump store. The tyre pumps enable

customers to check the pressure of their vehicle tyres and can also

pump the tyres if necessary. The Morrisons petrol pump is open long

hours so that customers can utilise the pump during the period they

shop at Morrisons in the late evening.

At Morrisons, there are customer cafes offering snacks and hot meals

freshly prepared in-store throughout the day. This is good for the

customers with a busy schedule and also those who do not like to cook.

For the parents and the babies there are baby-changing rooms with

facilities. There are nappy dispensers and also a machine where you

can purchase nappies from the vending machine. For all customers there

are toilet facilities where there are soap dispensers. For the special

needs customers there are disabled toilets that are specially designed

for the customers with disabilities.

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